If You Want Business - Be Consistent
Why does consistency in the message have an effect on how the business relationship is formed?
Your message to others needs to be consistent. You need to define your expertise and develop your elevator pitch. Do not go to events and change what you do just because the person you are talking to needs something just outside your sandbox. Remember that they are at a networking meeting as well. If you tell one person something and another person something else, they may talk about you and then wonder what you really do. This is not the picture you want painted of yourself. You are the one that needs to focus; define what you do and keep that message consistent. Even as you develop your pitch, you must try to avoid generalizations. If I say "I am a Management Consultant", people will not think me an expert in anything, as my title says I am a generalist with no specific focus.
If on the other had I say that "I am a Business Mechanic and I help organizations Maintain, Repair and Tune-up their Business Processes in relation to Marketing and Sales", then I have shown that I have expertise and they can more readily relate to what it is I do. My message will always be the same. What I do in reality may push the envelope but I will make sure that it fits in with my business description. You need to make sure that you are consistent with the message. By the way, consistency also continues with your company printed materials as well as your website.
Identification of who you are and what you do through a consistent set of messages will draw more people and organizations to you. They will have the understanding of how you fit into their organization and how they can use your services.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Consistency Builds Trust
You know your prospects need what you sell. You know they want what you sell. Heck, you know that they even sent away for information on your service and requested a quote.
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Hew Hampshire car wash market. Well we have visited every city in New Hampshire over the population of 10,000 at least twice, the larger ones four and five times talking to many people in various industries. Landscapers, brick layers, Heating and Air, Plumbers, Car Dealers, Professional People, Politicians, wood be politicians, chamber of Commerce Personal, Economic Development people and just nice folks on the street. Including skateboarders; Hockey and Soccer Moms; Canadian Tourists and this last visit mourners for the Old Man of the Mountain who died in vain after a Harsh winter of snow and rain. The ceremonies were good and respectful of our fallen gentleman. But the world marches on and with more places to go and people to meet including an in depth look into what makes Nashua tick. One of the major populated cities in NH and there are not many of them. Total Population is about 1,272,600 approximately.
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Get Free Payroll Forms Download from the Internet
Having a successful business means also having a good working relationship with your employees, and nothing more makes it sour than having problems with the payroll. You can't expect them to work gratis, employees expect to be paid and compensated fairly. If this is done, the working environment will be pleasant and the employees will be more productive. Many company's experience labor problems because they don't have a smooth payroll system. If that is the case, many complaints will arise. Salary is a form of payment for the services rendered provided by the employer to the employee for a certain period of time. This payment should be in accordance to what has been agreed upon by both parties prior to the start of work provided.
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Am I the only one that does not have an "A" button on my computer? I have looked on the keyboard, monitor and hard drive I can not find that darn thing anywhere. Nobody will tell me where it is.
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