Alliances: Drawing The Line
How far can you go based on your relationship with an alliance partner?
The imaginary line you draw in the sand will let you know when an alliance is getting close to failing. I would suggest setting the line a little higher than the disaster point. As a matter of fact, the line should sit around the seventy-five percent position. This way you can work with the partner before the relationship dips too far down. A partner that experiences lulls in sales may be a fairly normal occurrence, but when it is compounded by lack of communication and lack of marketing, you know that something else is the underlying problem.
Alliances and partnerships are simply a way for you to market your goods and services. They will always have lulls and marketing efforts will sometimes be lax. If you take the time to monitor all the details and be consistent with your support, then the alliance partner will not feel that you have over-committed with other partners, and they will still feel that they are important. You should also remember that having a service level agreement in place to define sales, marketing efforts and first rights of refusal will add to a successful alliance. You must remember that you are the expert in the field and that they will rely on you for help and support
A word of caution when it comes to support: You should always support the customers of an alliance partner. You should always monitor the amount of support you give to each of your alliance partners. You should always educate partners that need more help than others. There always needs to be a number of touch-points in order to be aware of a potential failure.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Virtual Assistant ? Questions Answered
What is a Virtual Assistant?
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Entrepreneurs Go Virtual!
With the massive explosion of start-ups and home businesses developing, you'll be hard pressed to not know of someone going down the entrepreneurial route. Nowadays you can set-up shop and start trading in a matter of days, and the preferred choice for the neo entrepreneur is a service called Virtual Offices.
Boy oh Boy, The Obstructions and Obstacles
The bad things starts with the letter 'O'?.like Obstacles, Obstruction, Obscene?.overly-poor? There's bound to obstructions and obstacles in everything that we do in life. Like riding a bicycle. We get a few scrapes and bruises and think that we're never going to ride a bike ever again. We try to blow bubblegum and we blow it up in our own face and have our laughing friends jeering at us. We try to dress up only to find out that we look dowdy. Everything in life, there's an obstacle.
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Work is a Four Letter Word
I love work, I can watch it all day.
Lawyers Everywhere Telling Regulators What Laws to Make
The Federal Trade Commission decided to sit down and revamp the franchise rule of the 1970's. They started to do it in 1995 and postponed it then had some comments collected in 1997 and then in 1999. One thing, which is very interesting is most all the comments came from attorneys who specialize in either suing franchisors or suing franchisees. A little conflict of interest isn't it. Worse off; the government looks at their comments closely when determining new rules of law. Lawyers are out to make money suing business people, not helping free-enterprise, few of them have ever worked an honest day in their lives.
Outsourcing ? A Positive Approach For Small Businesses
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. It is required of businesses to hire special contractors for particular types of work or to meet the demands put forth by sudden spurts in the workload. Recently, the trend of partnering with firms whose capabilities complement their own giving them an access to resources that were beyond their individual reach has come up. The difference between simply subcontracting and outsourcing is that outsourcing involves the wholesale restructuring of the corporation around core competencies and outside relationships.
Home Based Franchise Case Study
Here is an interesting case study of a company, which franchised mobile car wash units. It started with the humblest of beginnings indeed. I can say that with complete knowledge because this is a company I started at age 12 years old. It was not until I was nearly 32 years old that we franchised my business. This franchise was great in concept but franchisees would not follow the system enough, they deviated from the plan in most cases. The franchisees that stayed with the plan did very well, the ones who did not, did okay, but could have done better.
Financial Fundamentals - What Every Small Business Owner Should Know!
Business owners rarely go into business to deal with the financial aspects of running a business. It's easy to understand why! You are passionate about the products or services you provide and want to focus your time there. The financial aspect usually falls to the bottom of the "desired responsibilities" list. It is critical to the long-term success of your business that you understand some of the Financial Fundamentals of being a business owner though. You don't have to be an accountant or financial analyst, but it is important that you have some key skills in your business toolkit to measure the financial aspects of your business. It's okay to outsource this activity so that someone else can do the work you don't like to do, but make sure you understand the output of the financial information. You'll need it to help you make informed decisions about your business. Remember! Accounting is not just about taxes. There's so much more to know about the numbers, so you'll know how your business is doing from the management perspective.
Do You Own Your Business Or Does It Own You?
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More Business Card Uses
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Success & The Nature of Things
The story is told of a tiger chasing some goats to catch one for dinner. During the chase the tiger is injured and as she is dying, gives birth to a tiger cub. The goats had never seen a baby tiger before, so they stopped running to watch and decided to make the motherless cub a member of the goat herd.
How to Create an Information Plan
What is in an information plan?
How Most Business Owners Sabotage Their Success
Owning a business is a challenging endeavor. If you're like many novice small business owners, you've taken numerous risks with your time and your money, only to see all of your efforts producing little or no result. This can leave you frustrated and ready to give up. That's no surprise. The more we focus on the negative parts of owning a small business the more negative results we will attract. Learning how to deal with obstacles is the key to avoiding failure. Those small business owners who never learn to deal with obstacles will often become overwhelmed and end their business. Negative thinking is the center of the small business failure scenario.
Justice In Action
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if elected, to appoint the first woman to the United States Supreme Court. Six months after his inauguration, President Reagan kept his promise ? nominating a member of the Arizona Court of Appeals. The Senate soon confirmed her by a vote of 99-0.
To Buy A Fat Pig
What does buying a fat pig have to do with your business? Stick with me and all will be revealed.
An Example of Business Automation - eCards with pizazz
The last time I spoke and went into a bit of detail on business automation. Today I would like to give you some details of how I actually used it personally so you get to see first-hand what I wanted, how I went about doing it and finally executing it.
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