Perfecting Your Pitch
Why should you describe your business to others in 5 to 10 seconds?
How long do you think you have to get anyone's attention? 5 minutes? 2 minutes? 30 seconds? It is actually 10 seconds. I know it does not seem like a long period of time but you will be amazed what you can say in 10 seconds. It is enough time to put your foot in your mouth and then try to get it out again, and it is also enough to tell someone your expertise and have them smiling and wanting to converse about it. Of course, I would suggest that you try and put together the pitch so that you can converse about it.
First of all, you need to gain the interest of the prospect you are talking with, and then you also want them to be your next client and buy from you. Is it that difficult to put forward your best foot and get them interested? Of course not! Start by simplifying your message, write down your core competencies, then describe it to the customer. Keep the customer in mind. Ask yourself, why would they want to buy from you? Then tell them why! Put on your customers shoes and see what is in it for them.
This can all be accomplished in just a few seconds - they may even have time to respond to you. Just make sure that you know what you are talking about. There is nothing worse than putting you foot forward and tripping over your tongue. We will deal with how to practice in a later section of the book. Now just follow the simple rules:
Define your core competency.
Describe that competency in layman's terms.
Put it in writing and see how long it takes to say.
Have you ever watched another person practice their pitch? Not likely! Most people do not practice, they prefer to wing it and see what happens. If you take the time to memorize the pitch and make it a part of you and what you do, you will likely win more customers. You need to pull out that mirror and get the camera rolling to see what you look like and how you can make improvements. In this next section, we will give you some ideas on how to practice your pitch.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com
Specialty Advertising in C-Stores
It appears the mini-blimp indoor theme and concept is making significant headway. We have seen them in the halls of Congress sniffing for anthrax. What else can we use them for? C-Stores can use Mini Blimps Advertising and Surveillance to prevent Shoplifting. These can be paid for by beer vendors, soda vendors as advertising signs, which float around the store like a pool sweeper around the family pool. It does not have to be a blimp shape, it could very well be any shape such as a giant banana or a football?
Small Business Strategies - Four Critical Success Factors
Naming Your Business: 3 Tips To Ensure Success
If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name?
Leveraging Business Relationships for more Profits
When should you leverage the relationship?
11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer
1. Everyone Makes A Difference ? Despite not letting him play in their games, the other reindeer came to understand Rudolph's importance. Look for the talents in each of your employees.
Wichita KS; Anything is Possible in Wichita Business
Just when the entire state was kissing Wichita goodbye, economically speaking, they turn around their economy like a hammer-head stall. The BTK is caught and has gone away and the Aircraft Industry has decided to stay. Last year 40% of all the aircraft in the world were made in Wichita and instead of losing market share they are gaining ground on the other aerospace manufacturing cities in the United States and around the world.
Small Business - A Thing Worth Doing Is Worth Doing Badly
A thing worth doing is worth doing badly. Yes I know that it should be 'well'. My grandma drummed into me that whatever I did I should do it as well as I possibly could.
Who Makes the BEST Business Partner
How do you find the best business partners?
Auto Detailers and Competitive Aspects of Automobile Detailing
There are both fixed and mobile detailers. Consumers often will use either or both during the life of their car. Mobile Detailing is nice because they come to you. Fixed site auto detailers often work in a controlled environment and can produce higher quality work. Due to the competitive aspects fixed site detailers generally will offer pick up and drop of services. Due to costs to run an automotive detailing shop the prices are often a little higher and this gives the advantage to the mobile auto-detailing practitioner.
Small Business Failures in America - Cash Flow Issues
We are noticing an increase in the length of time it takes Large corporations to pay on their invoices to our team. Fortune 500s are tending to pay their vendors more slowly, which will hurt the already strapped small businesses in America. These same small businesses employ 2/3 the population and do a great service in supplying the needs of corporations.
Dynamics of Daylight Savings Time on Service Businesses in the United States
The Dynamics of Daylight Savings Time changes the way we live and do business. What are the true dynamics of daylight Savings. It was to improve the efficiency of energy supply and demand issues originally. Does it still work for that purpose. To some degree yes. But, not as much as you think. As a matter of fact until people readjust a little it actually hurts energy costs for those cities burning coal. Some cities use fuels to power up. Nuclear is best next to hydroelectric power. Wind sounds great, but we have not perfected that and the tax write off scandalists made a mockery of what could have been great technology and environmentally sound energy. Solar, may work better more now than previously due to the Infrared knowledge and more efficient solar cells due to nano tech. Solar sounds good since it is coming from the sun or space, stuff that happened billions of years ago now reaching us in other spectrums too.
Why is My Restaurant Not Full Every Monday Night?
In a quest for customers and to keep those customers, restaurants are now compelled to develop a marketing plan. Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success.
If You Want to Work from Home
Here are some important points to take note of if you want to work from home. working from home is a dream occupation for many people, but only a few of us will dare to trudge that path. As long as you keep to your basic principles, keep focused, learn how to motivate yourself, be patient and learn how to manage your time properly, you CAN have the best of both worlds.
Excuses Franchisees Make; When They Violate Exclusive Territory Agreements
One of the biggest excuses franchisees of home based and serviced based franchises make when violating their exclusive franchise agreement with their franchisor and fellow franchisees is: My Family Works There. As a franchisor, I cannot believe how many times neighboring franchisees steal each others clientele or work outside their exclusive franchise area. This jeopardizes trust within the franchise system between franchisees and franchisors.
Franchise Companies Come and Go
Each day we hear of companies entering the franchising industry. This is good news for America, right? Well, yes and know. Yes, because franchising is the closest thing to the spirit of free enterprise as any other method of doing business and because franchising offers small business people advantages that they would not normally have in pursuing their American Dream. However it is unfortunate but true that the average Franchisor failure rate is 5:1 in five years. Meaning they are gone out of business in that short amount of time. This is horrific news really. Why is this? Well most often it is due to over regulation, junk lawsuits, under capitalization or greed. Having played in the franchising industry I have seen it all.
Earn More Money in Your Small Business by Creating a PIG
If you really want to earn more money with your small business than you need to strongly consider adding a P.I.G. Obviously, I am not referring to the questionably adorable pot bellied pig that many fine people have adopted for a pet. The concept of adding a Passive Income Generator to your business should be a top priority if you want long term income.
Selling Your Business, Entrepreneurs Role
$elling $elling $elling
Why are Reverse Mergers Often the Victims of Short Sellers?
There is a great deal of abuse going on in the OTC Bulletin Board Market and a lot of money is being made as result of it. Regulators are trying to deal with the problem but are unable to put a halt to it, unless they take drastic steps which will be detrimental to the small and micro-cap market.
Family Business and Conflicts
What is a Family Business?A family business is basically any business in which the majority of the ownership or control lies within a family. Involvement of members of family in a business can bring with it its own complexities because the line between the business system is sometimes separated by a thin line from the family system. Sometimes these 2 positions overlap causing all sorts of conflicts.
Where to Find a Cash Windfall of $10,000 to $1,000,000 -- You Never Knew You Had
There is a rather famous true story called "Acres of Diamonds".
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