Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Also, other SEO tactics could reduce the amount of potential visitors simply because you do not have a clear understanding of how the Internet and search engines work. Read the following tips on what not to do when promoting your website and if you are doing some of these things stop immediately and learn how to effectively promote your site.
1. Too Many Images
Search engines search for text, so if your website is composed mostly of photographs your results will be significantly lower if ranked at all. It's ok to have good photos, just make sure you have really good content as well.
2. Keyword Phrases
Keywords phrases are a great way to get more traffic. However, if you are unaware of the importance of keyword phrases or unsure how to use them effectively then you might be doing yourself in. Learn about the importance of keyword phrases and how to get them to work for you.
3. Excessive Keywords
Using too many keywords with no clear understanding of how those keywords influence search engine rankings can also cause you problems. Before you start listing hundreds of keywords in your content, learn how to properly utilize this tool to get it to work for you and not against you.
4. Links are Difficult to Find
Make sure your website is clearly laid out and any links to other pages are obvious and easy to get to. Too many times links are hidden and people cannot find them, so they simply leave.
5. Information is hard to find
Another significant problem is if information on your products or how to buy them is obscured or difficult to find. Make sure everything is out in the open and obvious.
Search engines do not return websites with frames very well because all of the pages link to one URL. If your website has frames, remove them as they'll certainly have a negative impact on your search engine ranking efforts.
7. Spamming Search Engines
This is a very bad idea because if you are trying to trick the search engines regarding the true content on your page, you may be doing yourself more harm than good because the search engines may blacklist your site. Avoid doing this at all costs, especially on a domain that is important to you.
8. Website Should Work In all Browsers
Not everyone uses Internet Explorer, so make sure the web page opens in any browser. If not, you will be eliminating a lot of potential users.
9. Wrong Optimization
Often times people work hard on optimizing their web pages using certain keywords. However, you must be sure the keywords you are using are relevant to your market and your products. There are programs that will help you make sure you are choosing the right keywords for your web page. If you optimize wrong, you won't get visitors.
10. Over-submitting Pages
Do not submit too many pages to the search engines in one day. The reason for this is if you submit too many pages they may be simply ignored, and in fact many search engines only accept one page per day. So, submit one page per day and be patient. An even better idea than submitting is building up your incoming links as search engines will find these and follow them to your website.
Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen
Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen. The following suggestions, if followed, will help you get better rankings by the search engines and more traffic to your website.
Why Search Engine Optimization is Not Enough
OK. So you've created a nice website with lots of interesting products and information. Now all you need is visitors.
Analyzing Googles Backlinks Is Close To Worthless
Feed Those Hungry WIIFM Monsters, Get Them To Multiply
Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders.
The Disease of Google Banning: Are You At Risk?
STOP Writing for Search Engines
Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. These guys send a weekly email with their bundle of latest tips. For the first few months, I actually followed what they said. Now, I just keep my subscription to get a few laughs.
Are Search Engines Worth It Any More?
The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
Content Is King
Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages. That factor is "content". It seems search engines in their quest to provide ever more relevant results are giving site content more and more weight in their ranking algorithms. These days we are seeing web pages packed full of relevant text as opposed to the wonderful, graphical pages that used to adorn many a company's web sites.
Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world's wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank?
Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?
I am ranked #1 for that silly phrase at Google. So What?
The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a ream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots? Yes, you do? the same chance the big guys have!
THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on howto FINALLY get your site ranked at the top of the searchengines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under
Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools
This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. It isn't an all-inclusive list, but rather a highlight of some of the tools you can use. (I'll point you to one of the master lists when we get into more general tools in part three.)Using Your Google Site Information PageI've covered this in an earlier article, but just in case you missed it, we'll go over it again briefly here. (If you need more help following along, you can listen to one of my recent podcasts for a convenient audio walkthrough.)Open up your browser and go to Google's home page. Type in info:yoursitenameandsuffix. So if your site was ExactSeek.com you'd type info:exactseek.com. You can also use site:yoursitenameandsuffix to find out which pages have been indexed by Google's search engine spider.This search will tell you pages that Google considers similar to yours. It will also show sites that it considered linked to you, and show sites that carry your full url, hyperlinked or not. It's not 100% accurate as far as telling you all the sites that are linked back to yours, but what you can learn from this is which backlinks matter. From here you can also see the last day Google spidered your home page. To see this in action, click on the first group of information links, "Show Google's cache of yoursitename.com" If you look next to the word "cached" one the first line, the date is expressed also.Sometimes it seems that the cached time for yoursitename.com and www.yoursitename.com are different, so be sure and check both. Finding Information About Your Site In Yahoohttp://help.yahoo.com/help/us/ysearch/tips/tips-08.html This document will tell you how to find out what sites are linking to you, give you the results for how many pages of your site are in Yahoo, and more. Once you get to the results page, you'll be able to view your cached pages, etc. Discovering Your Site's Status on MSNhttp://search.msn.com/docs/siteowner.aspxAs the page in the help section states, you can use site:www.yoursitehere.com to find out if a document at your site has been indexed. The results page will also give you the date of last caching. Google Rankingshttp://www.googlerankings.comYou'll need a free Google API key for this one, and the site has the direct link telling you where to get one. You'll have to enter this key in order to query the site for information on Google.With Google Rankings, you'll be able to see where you rank within the top 40-1000 results in Google for a given keyword. I recently noticed that it also displays results for MSN and Yahoo, with links to each search engine. They also have some other tools that will track your keywords over time, as well as one they call the "Ultimate SEO Tool" that will measure your site's keyword density.Google Backlinks Checkerhttp://lilengine.com/tools/backlinks-tool.php LilEngine.com's Backlink Checker will measure the number of links you have pointing back to your site against competing sites. Handy if you just want a quick comparison of how many links you have versus others, though how much getting more links back will help varies, depending on other factors.Yahoo Search Rankingshttp://www.yahoosearchrankings.com/ From the same folks who brought you Google Rankings, using Yahoo Search Rankings, you'll be able to see where you rank within the top 1000 results in Yahoo for a given keyword. If you just want to see your Yahoo rankings, it's quite helpful.You can find more Yahoo tools that use the Yahoo Web API at their developer's site : http://developer.yahoo.net/wiki/index.cgi?ApplicationList..In the next part of the article, we'll take a closer look at other tools that give you more specific information about the links pointing back to your site, keyword research, and more.
Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!
Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?
Google, Yahoo! and MSN Line up More Goodies for Internet Users
Internet users have never had it better what with Yahoo!, Google and MSN planning to roll out more goodies. Yahoo! is launching its Yahoo! 360 and Google has already made its beta version of the Desktop Search tool widely available for anyone to download it for free to enable one to search e-mails, book marked web pages, or content from your desktop with the use of keywords in the stored Microsoft Word or PDF files. Not to be left behind MSN is readying itself to pose another challenge to Google after its launch of MSN Search. Microsoft is launching its own paid search advertising services like the adwords of google.
Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled "Block-level Link Analysis," by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online at http://research.microsoft.com/research/pubs/view.aspx?tr_id=690.
How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking ? not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.
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