The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing.Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
I am just trying to redefine "The Boston Matrix" in terms ofkeypharse analysis, hoping that it will help in your investments.
There are three steps to it,
3. Conversion Ratio
Let me explain it one by one:-
Check different key phrases using suggestion tools likeword tracker,inventory.overture.com/d/searchinventory/suggestion/or www.espotting.com/popups/keywordgenbox.asp , it doesn't have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google's Adword can also be used.
Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for 'key phrase' in google it says, - Results 1 - 10 of about 4,800,000 for 'key phrase'- this gives the primary idea of the competition. Take the first ten websites in SERP and check the following factors:-
1. Back Links (directly proportional to PR)
3. Ranked Page's onpage attributes like Title, keyword density e.t.c
Competition is directly proportional to Back Links, Saturation and onpage factors but I consider the back links more crucial as achieving better saturation level along with onpage optimization is comparatively easier to obtain.
If 100 visits are made to your website from a key phrase, how many will get converted (sigup or buy).For example the key phrase 'mortgage quote' will have higher conversion ratio compared to 'mortgage rate' as the person searching for 'mortgage quote' is more likely to signup.
Create your own 'Boston Matrix' for keyphrase analysis.
Create the matrix in the following way:
Take a blank paper and pencil. Draw a square about 10cm X 10cm in size. Divide the square into four equal parts(cells). Each of these cells will denote a type of kephrase.
Take X-axis starting from the bottom left corner towards right. Take Y-axis starting from the bottom left corner towards top.
Name top two cells as C and D . Name bottom two cells as A and B. X-axis denotes Search Market. Y-axis denotes Competition.
Values on X-axis will be from high to low from left to right. Values on Y-axis will be from low to high from bottom to top.
Thats it - now you are ready to analyse !
These key phrases require high investment of time and money but will deliver high in long run. Proper strategy and resources are required.
ROI is very low, its better to avoid such keyphrases in the initial stage of business but at later stage some keyphrases do well without any investment due to the improved standard of the site.
Low Competition but high market. It is with High ROI.Target such keyphrases as it generates the money to survive and invest on other cells of the matrix.
You may choose not to invest at the initial stages of business as many of these keyphrases will automatically make it to top with time without any investment. After making few A's and C's, check the investment required for B.
In the initial phase of your business invest on 'A's,later invest on 'B's and 'C's. I will advice not to invest on 'D's until it starts appearing in top ranks with time. In marketing we say that retaining a customer is tougher than getting a customer. Similarly if making it to top ranks is tough,then tougher it is to retain the position. So do proper risk analysis at every stage of your online business.
About the Author:
Submit your internet marketing site at: http://www.hedir.com/internet.html
Shopping Carts and SEO
Shopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not quite, but Internet shopping is one of the fastest-growing industries in the world.
How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.
Buying Textlinks: The Latest SEO Craze
With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PR's (page ranks) on Google and that also rank well in the other major search engines. Is buying text link placement worth it?
All about SEO or SFO?
First let's start with definitions:
Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.
The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Here's what I did:
An SEO Checklist
Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:
Linking Strategies to Skyrocket to the Top of Google
If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking.
The Biggest SEO Scam of All
While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.
Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!
SEO Help: Dont Try to Fool the Search Engines
Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide "private label" rights -- that is all the rage.
The Disease of Google Banning: Are You At Risk?
Common Sense Approach to Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:
How to Top Google by Writing Articles
Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites)
What Makes The Perfect SEO Firm?
SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. Then you have your big SEO firms that employ 20+ employees that handle various aspects of your account. These firms can often turn into SEO factories and can lack the ability to treat each client individually, because everything is done in bulk.
Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
The Wonders of Wordtracker: Its More than a Hunt for Keywords
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
Look Out MSN Search, Here Comes Gbrowser
It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN.com. This comes on the heels of growing speculation that Google plans to launch its own browser, possibly in an attempt to attack Microsoft's greatest strength in Internet Explorer. Is it possible that MSN actually rolled out their search engine to prevent Google from doing the same thing they did to Yahoo! with the release of Gmail?
|© Athifea Distribution LLC - 2013|