How To Design A Search Engine Friendly Website
There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset ? think of it as the foundation to establishing your search engine optimisation strategy.
This article aims to highlight the areas a web designer should think about and incorporate into their design for maximum search engine effectiveness:
1. Search Engine Friendly Pages
Having good keywords is one of the most important areas to consider when designing a website/webpage.
One of the best tools for this is Wordtracker (www.wordtracker.com), which allows you to identify good competitive keywords for your pages.
In general the range of keywords associated to your pages can be very extensive therefore for good concentration and prominence of keywords it is advisable to carefully select the top 10-15 keywords. You can always export the results to Excel and try out other competitive keywords if the ones you selected initially do not produce any noticeable benefits.
Many search engines look at the main body of the page and identify keywords and phrases that are used within the text.
4. Page Title
This is arguably one of the most important areas of a page and needs special attention to ensure that a good title is selected.Similar to many other areas of designing a search engine friendly page, the Page Title should also have a good keyword which describes the page content.To keep within the limits of many search engines the number of words for the Title shouldn't exceed nine.
5. Page Description
Another important area to work on for good ranking is the Page Description.This is the text found under the META Description tag and is displayed to users in the search results. Again, it is a good idea to pay attention to the use of good keywords when writing the description, which should be short (not more than 20-25 words) and sells your page before the user has even opened it!
We've covered the use of graphics briefly above, emphasising the importance of using an Alt tag containing the relevant keyword(s).Although the use of images can be nice and very appealing to a website, it is also important to bear in mind that they shouldn't overpower the textual content of your page. As a general rule of thumb it is best to stick to a 70/30 ratio (70 text/30 images).
7. Site Map
A Site Map is a fantastic way for search engines to find all your juicy pages on your website. There are many free Site Map tools available on the web that'll create your site map instantly.
8. Navigation Links
Navigation links to other pages on your website should be nice and easy. There are some engines which find it difficult to navigate through to the other pages on your website if the nav bar is too complicated, e.g. complicated pop-ups, use of flash, etc. Therefore if your site does have complicated navigation then it's always a good idea to implement simple text based hyperlinks to your common pages at the bottom of every page on your website.
Following the basic suggestions above will help lay the foundation to apply further good search engine optimisation advice which will make the difference in your overall search engine ranking.
This finer area of SEO is beyond the realm of this document and will require further investment based on individual needs.
10 Easy Steps to Boost Your Search Engine Rankings!
In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.
10 Basic Rules for Where to Place Your Keywords
First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here's why. I use this tag to help me remember what keyword phrases I am optimizing the page for. You'll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place.
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.
Search Engine Monopoly
Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. Is there any business that you can start that has no competition ? Whether you decide to open a restaurant or a real estate company - you are going to have a lot of competition. And picture the competition that you will have - you will have 100's or probably 1000 other people doing the same business. But in search engine competition, you can probably count in your fingers as to how many search engines there are. But still people are hesitant to go into this field.
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don't know where to look, you haven't had time, you need an easy to use tool, whatever the reason, I'm here to help.
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Is My Search Engine Optimization Working?
You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it?
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Google does not accept payment for inclusion in their main index ? so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you. Below I show you 7 great ways to increase your chances of a Google ranking.
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:
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Search Engine Algorithm Quandaries
Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.
Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24.The leading search engines fight to be the first that oversteps this level.In the meantime the key word "sex" has been typed about 20'000'000 times on the entire web and Google found 333'000'000 results for this query in January 2005.
Google is Quickly Changing...
Google is quickly changing...
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The Need of Popularity
In very simple words, the link popularity of your site meansthe amount of links coming to you from another sites.Every major search engine heavily weighs the link popularityof sites when ranking sites. Some engines even claims theywon't index sites that don't have at least one link pointing tothem from another site.Why they are doing that ? Just because zero popularity meansthat nobody has an interest related to your site content. Sincenobody is interested, why search engines should consider it ?From their point of view zero popularity is a time wasting.Under the above circumstances, the link popularity of your sitebecomes very important to you, especially if you aim to earntraffic by indexing your site in search engines directories.Let's see what you can do in order to increase the link popularity of your site. First of all you should concentrate on finding sites having a similar content to yours. This is the most important point of your campaign because all those links incoming from sites with similar theme will reinforce the credibility of your site.Then you should act on the following three ways: Link exchanging.Contact the owners asking for a link exchange.
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