Creating a Powerful Sales Presentation
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the other person to make a buying decision. Here are seven strategies that will help you create a presentation that will differentiate you from your competition.
1. Make the presentation relevant to your prospect. One of the most common mistakes people make when discussing their product or service is to use a generic presentation. They say the same thing in every presentation and hope that something in their presentation will appeal to the prospective customer. I have been victim to this approach more times than I care to remember having been subjected to many "canned" PowerPoint presentations.
The discussion of your product or service must be adapted to each person; modify it to include specific points that are unique to that particular customer. If you use PowerPoint, place the company's logo on your slides and describe how the key slides relate to their situation. Show exactly how your product or service solves their specific problem. This means that it is critical to ask your prospect probing questions before you start talking about your company.
2. Create a connection between your product/service and the prospect. In a presentation to a prospective client, I prepared a sample of the product they would eventually use in their program. After a preliminary discussion, I handed my prospect the item his team would be using on a daily basis ? instead of telling him about the item I placed it in his hands. He could then see exactly what the finished product would look like and was able to examine it in detail. He was able to ask questions and see how his team would use it in their environment.
Also, remember to discuss the benefits of your products, not the features. Tell your customer what they will get by using your product versus your competitors.
3. Get to the point. Today's business people are far too busy to listen to long-winded discussions. Know what your key points are and learn how to make them quickly. I remember talking to a sales person who rambled at great length about his product. After viewing his product and learning how much it would cost I was prepared to move ahead with my purchase. Unfortunately, he continued talking and he almost talked himself out of the sale. Make sure you know what key points you want to discuss and practice verbalizing them before you meet with your prospect.
4. Be animated. The majority of sales presentations I have heard have been boring and unimaginative. If you really want to stand out from the crowd make sure you demonstrate enthusiasm and energy. Use voice more effectively and vary your modulation. A common mistake made when people talk about a product with which they are very familiar is to speak in a monotone voice. This causes the other person to quickly lose interest in your presentation. I recommend using a voice recorder to tape your presentation. This will allow you to hear exactly what you sound like as you discuss your product. I must profess to being completely humiliated when I first used this tactic. As a professional speaker, I thought all my presentations were interesting and dynamic ? I soon learned that my stand-up delivery skills were much better than my telephone presentation skills.
5. Use showmanship. In the book, The Sales Advantage, an example is given how a vending sales person lays a heavy sheet of paper on the floor and asks his prospect, "If I could show you how that space could make you some money, would you be interested?" Consider the impact of this approach compared to the typical approach of saying something like, "We can help you make more money." What can you do to incorporate some form of showmanship into your presentation?
6. Use a physical demonstration. A friend of mine sells sales training and he often uses the whiteboard or flipchart in the prospect's boardroom during his presentation. Instead of telling his client what he will do, he stands up and delivers a short presentation. He writes down facts and figures, draws pictures, and records certain comments and statements from the discussion. This approach never fails to help his prospect make a decision.
7. Lastly, believe in your product/service. Without doubt, this is the most critical component of any presentation. When you discuss solutions, do you become more animated and energetic? Does your voice display excitement? Does your body language exhibit your enthusiasm? If not, you need to change your approach. After all, if you can't get excited about your product, how can you expect your customer to become motivated enough to buy?
Copyright 2004, Kelley Robertson
Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of "Stop, Ask & Listen ? Proven sales techniques to turn browsers into buyers." Visit his website at www.RobertsonTrainingGroup.com and receive a FREE copy of "100 Ways to Increase Your Sales" by subscribing to his 59-Second Tip, a free weekly e-zine.
The Who, What, Where and When of Color In Your Documents
This article will help you to assess and maximise the impact your use of color in your documents and presentations will have on the readers. First of all you need to identify the following; who your readers are what your purpose is when to use color where to use color
Using Your Audience to Your Advantage
Regardless of what response technique may be convenient in a given situation, one thing is certain for the aware trainer: different techniques will drive you deeper and deeper into the realm of subtlety, which is precisely where the art of using response points belongs. For most trainers, these direct questions will be the best method to determine how well the idea presentation is progressing.
Dump that Overhead Projector!
What is it about overhead projectors that causes us to become lousy communicators? Why do our speeches or presentations lose much of their steam when we use overheads?
Transitions: Building Bridges to Your Points
Presenters often tell me that they fear losing their train of thought. When listening to their talks I realized that for many people, the problem is not forgetting the words or main points.
Eight Success Tips for Your First Trade Show Booth
Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays.
Polishing Your Sales Presentation
Summer is here! It's time to bring out your summer attire, take a vacation and reflect upon your achievements thus far this year. Look back at the past few months of your sales production . . . are you on target for all your sales goals for 2005? Are you making the sales from all your sales presentations?
Top Ten Tips For Better Business Presentations To Asian Audiences
Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters.
Powerful Presentations: How to Write and Deliver a Presentation to Remember
If the mere thought of standing up in front of an audience makes your knees quiver, you should know that you're not alone. Public speaking is one of the top fears listed by Americans and for good reason- most of us don't do it very often. My personal theory is that the fear stems from the possibility of failure. What if I get up there and can't talk? What if they think I have no idea what I'm talking about? What if I forget my speech?
Media Training 101: Mastering the Television Interview
As I travel around the world I always enjoy sampling the media in different countries.
Business Presentations - Use Power Pitching - Get the Personal Edge
Whenever and whatever you're pitching, dozens of factors will figure in the final decision of your prospects. All else being equal, you have the edge if you can establish a personal connection. Connect emotionally and intellectually, so they like and trust you more than your competitors. How can you get your prospects to like you? Try these tips.
Top 6 Reasons Why You Need a Remote for PowerPoint Presentations
A top complaint from audience members is that many presenters put too much emphasis on PowerPoint and technology while neglecting the message and interaction with participants. One way to deliver more effective presentations that improve your connection to your audience is to add a remote control to your presentation tools.
Improve Your Bottom Line with What You Say
When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.
Plasma Screen Hire ? What Do You Need to Know for Presentations
How many people will need to see the screen?
I Love the Smell of PowerPoint in the Morning: The 5 Sensory Approach to Business Presentations
You're in a conference room. You're giving a PowerPoint presentation to several of your colleagues...and your boss.
PowerPoint Presentations: How to Use This Tool More Effectively
Many of us use PowerPoint to convey a message to both small and large groups. Too often we see "death by powerpoint" in the corporate environment where people don't use it effectively. Get clever when using your PowerPoint ? this article has 20 tips for becoming a more engaging presenter when you use this tool.
Coaching Tips for Powerful Presentations
Tip #1 The purpose of your speech is to get results; to help people make changes and think or act differently. So start with the end in mind. What do you want people to do as a result of your speech? What do they need to know to do this? What do they need to feel to do this?
Writing The Query Letter
The query letter is simply a business letter that serves a dualpurpose. It is an introduction of you to an agent, and an inquiryas to whether the agent would be interested in seeing a particularpiece of your work. The query letter is the first "picture" an agentwill have of you and your work; and is perhaps your strongestselling tool.
Data Visualization Flash Charts: Information in a Flash
Flash chart, flash map, flash graph may be mistaken for flashy visual aids. It is true that many data visualization tools are flashy and consequently overwhelming and counterproductive, but the market has produced data visualization capable of simplicity and speed-thus "flash" does not stand for flashy; it stands for information in a flash.
Conducting Successful Training Activities
Whether you are training preschoolers in the classroom or executives in the board room, here are 15 premises you might want to keep in mind the next time you're designing training activities.
The Missing Link in Presentation Skills Training
Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry. You defy the laws of gravity as you leap in the air, landing with flawless precision. You spin with effortless grace and power; you execute jumps other skaters only dream about. On that ice, you are in your element, doing what you love to do and doing it perfectly.
|© Athifea Distribution LLC - 2013|