The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your
Bottom line: if your e-mails don't get read, you have no shot at
Here's how to beat the odds:
Avoiding the Spam Trap
To a spam filter, your humble e-mail pitch may appear to contain
The most important step is learning how spam filters think, and
Rather than taking up space here with all the how-to's, allow me
Getting Your E-Mail Opened & Read
After beating the spam filter, next up is getting your e-mail
Here's how to do it: 1) Place the word "News" or "Press Info" or
2) Try to incorporate the reporter's first name also at the
3) If you know the name of the reporter's column, for instance
With these three tips in mind, a successful e-mail subject line
[Story Idea]: Linda, Here's a Tip for Your "Cooking with Linda"
That's a heading that will stand head and shoulders above the
Here are a few more e-mail do's and don'ts: Do:
* Make the information you place in the subject line short and
* Don't get cute or be too vague in your subject line. For
* Try to make your most newsworthy points at the top of your e-
* Include your contact information, including cell phone, e-mail
* Include a link to your website if you have additional
* Include more than a short pitch letter or press release in the
* Allow typos or grammatical errors.
* Include an attachment with your e-mail. In this day and age of
* Place the following words (by themselves) in the subject line:
* Send an e-mail with a blank subject line.
A cool tip: Use Google News (www.news.google.com) to search for
Bill Stoller, the "Publicity Insider", has spent two decades as
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A Powerful PR Strategy
It really is powerful when a business, non-profit or association manager uses public relations to alter theindividual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how?
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or associationmanager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?
A Winning Public Relations Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations; new membership applications; capital givers and specifying sources looking their way, as well as improved relations with government agencies and legislative bodies; both new thoughtleader and special event contacts; and expanded feedback channels.
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.
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Your Financial Planning Clients May Hold the Key to Free Publicity
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This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
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