Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,
The good news is that creating a press kit that actually works
The Psychology of a Press Kit
There are two fundamental rules to creating a good press kit:
1. The press kit exists to make the journalist's life easier, not
2. Everything in the press kit goes to support your clincher.
The Elements of a Press Kit
The Cover: In my twenty years as a publicist, I have never
Some businesses choose to get stickers printed up with their logo
Letterhead: The first page of each press kit element should be
The Lead Release: If your press kit is going out in support of
Backgrounder: This is the element of your kit that provides,
Your pitch letter (based on your clincher) made a claim of some
The backgrounder also must demonstrate that enough material
To write a backgrounder, do some role playing. You're a
Bio: Only include bios of people who are relevant to the pitch.
Fact Sheet: The fact sheet should distill the entire press kit
Other Stuff: Filling out the kit with a company brochure and a
Bill Stoller, the "Publicity Insider", has spent two decades as
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box. Or from out of the envelope into the "round file."
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile.
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you pray for."
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.
Speaking to the Press
If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. Butit will be your work that precedes those tactics that will determine the success of your public relations effort.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.
Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to these key questions when writing your next press release:
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Just because you've decided that you want to project a certain image doesn't mean that's the image you're projecting. Extremely high-profile marketing campaigns have failed because not enough market research and communication with the consuming public were done.
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"
Competition in the News Creates Spin
In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles. How would I know this? Well I have my sources and I will not tell you!!! Just kidding, thought you might want to hear that excuse one more time.
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember the 8 things they hate:
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division or subsidiary manager.
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that we live in a media-driven world.
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.
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