Meet The Media
Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at 212-416-2207.
While discussing the WSJ, it also has a new section called "Wealth Manager." If you have news story ideas on taxes, trust, charity, banking and investing, contact Robert Sabat, personal finance editor at WSJ, or reporter Rachel Silverman. They want email pitches. Email protocol at the Journal is firstname.lastname@example.org.
CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622.
Family friendly and aimed primarily at women, Doug Stephan's syndicated radio show, "Good Day" offers authors and entertainment figures an opportunity to reach people in 450 markets. The show, which airs from 4:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at email@example.com.
Another high-end men's lifestyle magazine? Yes, it's a quarterly called Vitals targeting 25 - 35 year olds. Products and services that help you look good, feel good and have fun are what Editor Joe Zee wants to hear about, 212-630-3539.
And, finally, city magazines are a great place for travel-related information, as well as local lifestyle pieces. The Washingtonian is edited by John Limpert. Here's a full list of editorial contacts.
Spread the word.
Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expecta certain level of professionalism, from the firsttelephone call to the final delivery.
PR Where it Matters Most
What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! Ifyou believe in the law of reciprocity, and if your businessis the least bit successful you must; you know that givingback is not only the right thing to do, but it's very smartbusiness as well. Let's look at some of the benefits andmechanics of Christmas and holiday gift-giving.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition to this trade publications are often tailored to specific markets and widely read, offering a tailored communication channel.
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?
Knowing the Community
You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town. You will find sample letters in your Microsoft Word and Excel programs to make your job of creating these databases quite easy. You'll also find a list of service clubs at your local chamber of commerce and you can build your database from there. You will also find information in the newspaper under; what is happening events with contact names and sources. The file you create should be labeled Service Clubs Data Base and contain contact information for clubs such as:
Something New For Managers?
A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:
How do press releases or interest stories have an effect on meeting new potential clients?
Attention PR Shoppers!
As a business, non-profit or association manager, what do you want?
CD ROM Business Cards
Created properly, an extremely effective marketing tool.
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio.
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?
Passing the PR Bar
The public relations bar, should such a proficiency measure ever come about, may well include a test of PR's fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business.
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