Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.
The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.
Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could pitch a business opportunity to a group already subscribed to another ezine about MLM and Biz Ops!
The idea of EA is fairly simple - but to make yours a success, you have to first determine which ezines or newsletters produce results, and which ones to avoid.
After a year and a half of EA, I've created a formula that produces increasing profit because I've learned how to avoid poor performing ezines and rip offs, while revealing the gems.
Strategy for Profit
I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad (and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.
The reasons ranged from abandoned ezines with working payment links, unethical newsletter owners, to a lot of ignorance and impatience on my part.
If you follow my proven strategy, you'll discover the best sources of ezines to advertise in - no matter who your target group is. And, you should see positive results every time.
This article outlines the steps to making your EA a successful return on investment (ROI).
Writing Your Ad
I won't go into details about ad writing, but if your ad is poorly written or untested, you should start with the cheapest ezines first. If you're really unsure of your writing abilities, I further suggest hiring a professional to write your ad for you.
Because you can run your ad as many times as you want, your investment in a professional will more than pay for itself in the end.
Target your advertising
If you leap into EA without first researching your target group, you'll end up wasting a lot of time and money. Plus, you probably miss some of the best ezines available.
To determine who your prospect is, take the time to list the possible keywords that directly relate to your product and do keyword searches for ezines, newsletters, and ezine directories.
For example, if you sell herbs, a good keyword search would include: herbs, health, nutrition, supplements, etc.
While doing your ezine research, you will probably stumble upon the offer to use Co-op (bulk) advertising as the means for your EA.
To be blunt, you should never pay to use Co-ops for your EA because they are too difficult to track and usually contain untargeted ezines. Worse still, you'd find that most never run your ad.
Now that you've found your ezine target group, you'll want to know whether the ezines you found are a good option (i.e. profitable) for your EA.
I've found the best strategy for making this determination is to subscribe to the targeted ezines.
To keep the subscriptions readily available for further research, I recommend creating a separate folder to store your subscription data.
And because you'll need to subscribe to quite a few ezines, I also suggest creating separate email accounts dedicated to your ezine subscriptions.
Double Opt-In Subscriptions
In the process of subscribing, you'll quickly determine possible ezines to avoid. When you subscribe and get a notice that you must confirm your subscription, the ezine is referred to as "double opt-in".
Double opt-in ezines indicates a better quality of subscribers with a lower risk of bulk email addresses. For you and me, this means better ad responses (yeah!).
Within the first week of your new ezine subscription, you should see solo ads from other advertisers. If not, the ezine may be too new, or worse, no one is advertising because of poor results. Worse yet, the ezine took the advertiser's money and failed to run the ad.
On the other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You're looking for no more than one ad a day, or a minimum of one ad a week. Keep watching!
Does the ezine put the advertiser's subject line in the subject of the email or do they just say something like "Solo ad from xyz ezine"?
Your subject line is the most important part of your ad and definitely should be in the subject of the email.No subject line equals no response.
Repeat (or regular) advertisers in an ezine is a very good sign that the subscribers are responsive. To further test responsiveness, I recommend looking through the ezine's online archives (if available).
Archives are previous email publications that the publisher has posted to their website for visitors to view. The archive search is not only quick and easy, but archives can also provide an extra trickle of visitors when your ad gets archived.
After passing the above steps, see if your prospective ezine has a testimonial page. If the ezine has gotten this far, chances are it will.
Another indicator of responsive subscribers is the waiting period to run an ad in the chosen ezine. If the waiting period is a month or more, this indicates a very popular ezine with responsive readers. You've uncovered a real gem!
I've found that the better ezines have web forms that get your ad to the publisher's inbox and usually send auto confirmation of receipt. If there is no web form, try emailing the publisher a question first, like when the next ad run date is.
No response may indicate a poor choice in the ezine, or your email was filtered or blocked as spam. Wait at least 2 days andtry emailing again using a different email account.
If your emails still don't get through, neither will your ad. (Ironically, your payment always go through). Trust me, if they fail to communicate, save your money and time and move on.
If the ezine offers free classifieds, this is another good place to run your ad. Since classifieds usually don't produce responses, any activity from your ad here would further indicate an active readership.
Never advertise without using an ad tracker. You can purchase one or better, use one of the many available online for free. Ad trackers give you a url that you use in place of your website address.
The new url gives you important information like how many visitors you had, where they came from, and some list the number of sales per visitor.
This tracking information is crucial to the direction of your ad campaign because you'll learn of the need to change your ad and/or the sales page. More importantly, you'll know for certainwhether the ezine produced enough visitors for the advertising price you paid.
Run Your Ad Twice
If your ad produced a great response, wait a week or two and run the ad again in the same ezine. I've found you'll probably get as good if not better results the second time around.
I would advise against running the ad a third time in a row because most of your prospects will be found in the first two runs.
Using a Capture Page or Auto-Responder
To maximize your efforts, you want to "capture" your visitors so you can send them additional information about your product, related merchandise, and pertinent updates.
This is done with a capture page that provides a place for visitors to put their name and email address. There are different methodsto accomplish this and you may want to hire someone to do it for you if you're not comfortable installing scripts on your website.
You might also want to send your visitor directly to your autoresponder, where you have a series of messages set up to "warm and inform" your prospect about your product or service.
Once your ad has been tested and you have a base of 5-10 solid, performing ezines, start rotating your ad between your ezines.
For optimal results, make sure 2-3 months have passed before running your ad in the same publication. Keep building your base and watch your profits grow!
Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at http://www.maxprofitpro.com/ See the results of his ezine advertising campaigns to find the best ezine marketing resources on the internet.
How To Create Your Very Own Client Newsletter
Using newsletters for business development improves your sales and marketing efficiency because they: Improve your prospecting by being more focused and personal than a newspaper ad; Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call; Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them;Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them; Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points.Think of your client newsletter as an education tool, as well. It's a place to explain to your clients what they should know about your area of expertise, and how it relates to their situation. Look around at what other advisors are doing, and see what you think will work best for you and your clients. A little help from your friends When deciding on the type of content you are going to use in your newsletter, keep in mind that you don't even have to write it yourself. The internet is a vast source of all kinds of free content (e.g. EzineArticles.com) that you can cut and paste into your newsletter. Which format? Convinced of the power of this tool yet? Good. The next question is which type to use: a paper version to be mailed out to your clients by regular post or an electronic version to be e-mailed. If you decide on a paper-based newsletter, you may wish to also consider an e-mail version. Why? For starters, it's cheaper. Paper will cost you at least a dollar for each copy you have printed, folded, stuffed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean. As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version. So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version. Bringing it to life When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough - anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together. Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues. Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them. One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.Always be consistent It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts. So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system. Make text look its best Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be more graphically sophisticated that plain text. Some pros and cons of using HTML are: Pro: It looks better.
Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts
With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships with their clients.
How Ezine Ads Explode Your Online Income - Part 2
Here's a big tip ? the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute). Now, what this does is it builds a rapport with the readers so you become a familiar and trusted presence in the ezine. As I've said countless times in this course, you cannot expect all customers to buy first time round, and by appearing in several issues of an ezine you're overcoming this problem and giving them more chance to click on your link and find out what the fuss is about. I would also recommend as part of your campaign to get at least one solo ad in there as well to heighten your familiar presence even more ? again, use the same link and the same product so this familiarity really hits home. With a solo ad being the first ad in your campaign and following up with top placement sponsor ads, you will be setting yourself up nicely there for some affiliate commission.
Newsletters - How To Build Your Subscriber List
If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database.
Practical Strategies To Boost Your Ezine Readership
Do you have a fresh ezine ready to start taking subscribers but don't know how to attract them?
Generate Free Traffic Submitting Articles to Ezine?s
Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.
Top Seven Ways to Promote your Ezine
Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.
How Your Advice Column Can Build Loyal Readers
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.
DOUBLE Your Profits from These TEN Tips on Sending Email Ads
1. Make your ad prominent:
Improve Your Online Network With A Powerful Ezine
Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. As any good Internet "guru" will tell you, getting your name and product "out there" is the most important part of your success. So, the general rule is: Use as many strategies as possible.
Marketing Your Home Business through Newsletters
Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you.
Why Your Newsletter Must Get A Personality Today!
Newsletters are becoming ever more popular. Not surprising? since all editors know that they are a tried and testedmethod for both disseminating information and subtly (andquite frequently blatantly) promoting any product orservice. In short, newsletters work for their owners.
How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an EzineAdvertising campaign?
The Power of Newsletters
When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?"
10 Ezine Advertising Strategies For Starters
If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.
Win More Sales with Customer Newsletters - More Small Business Power Tools
One of the most powerful ways for small businesses to increase sales and keep customers coming back for more is to mail them a newsletter periodically.
10 Tips for Successful Ezine Advertising
If you're like most people starting out on theInternet,you've been along this well-worn path:
Success With Newsletters
Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.
How To Write A Newsletter
Learn how to write your newsletter in as little as twenty minutes. You will have all the help in creating and writing your own newsletter. There are over 100 copyright articles that you can use to create your own newsletter. There is a step by step manuel that helps you write the newsletter of your dreams. You will be provided with layouts, easy to understand information, on which you would prefer, online or offline newsletters. There are bonuses that help you learn how to post your newsletter online or offline. You also get a resource pack that helps you with everything you need.
The Public Speaking List Machine
Do you do public speaking? Then you've got an automatic list machine!
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