Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates.
-- Give a free bonus away to anyone who subscribes to your ezine. This will give your visitors an initial reason to subscribe. With the amount of spam going around the internet today, people are becoming less forthcoming about giving their email address away and so make sure your bonus is a worthwhile one. I recommend using an ebook because they cost nothing to produce and are very easy to distribute.
-- Promote your ezine in a signature file at the end of every email you send. If you wish to be a successful webmaster, you should be sending at least 10 emails a day and so a large number of people who will be interested in what your ezine has to offer will see. Try to keep your e-signature short and sharp; giving information about how your ezine benefits its readers.
-- Submit your ezine to ezine directories. Ezine directories are free to submit to and attract people who are looking to sign up to ezines on a subject that interests them. When submitting your ezine, bear in mind that a lot of ezine directories list their ezines in alphabetical order so try to make the first letter of your ezine's name begin with a letter at the lower end of the alphabet. This way your ezine will be the first people see.
-- Have a good subscription request to your ezine on every page of your website. This way, visitors are looking at your offer the whole time and if it looks appealing then they will subscribe. It also ensures that no matter which page of your site a visitor enters, they will always have the chance to see that you have an ezine.
-- Swap ads with other ezine publishers. Swap ads with ezines of the same subject as yours so you can guarantee that those who view your ezine offer will be interested. This method is completely free too. Don't be afraid to ask other ezine publishers to swap ads because they will have very little to lose and everything to gain and so they are very likely to agree.
-- Write articles relevant to the subject of your ezine. In the resource box of your article, promote your ezine. If your article is well written then readers will look for more of your quality content and are likely to subscribe to your ezine. This is another great way to promote your ezine because you know that those looking at your ezine offer will be interested.
-- Make sample issues of your ezine available on your website or by autoresponder. Visitors won't enter their email address unless they know exactly what they are signing up for. Your sample issues should be short and sharp, giving readers a taster of the top quality content that can be found in your ezine. You could also make previous issues of your ezine available.
-- Publish testimonials about your ezine. Visitors are unlikely to believe everything you say about the quality of your ezine but if you have good testimonials then this will lead visitors to trust you and sign up to your ezine. Do not be afraid to ask your current subscribers for testimonials. People will help you and will probably feel honoured that you consider their opinion.
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Ezine Promotion, The Three Forgotten Tactics
If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?
10 Benefits Of Submitting Your Articles To Ezines
1. You'll brand your web site, business and yourself bysubmitting articles to ezines. You could include your name,business name, your credentials, web site address and e-mailaddress in your resource box.To find publisher you can submit your articles to, you cansimply visit Google and enter a keyword phase that describesyour target market (e.g. business owner) plus the worknewsletter or ezine: +"business owner" +newsletter2. You will become known as an expert on the topics you writeabout. This will give you and your business extracredibility which will help you compete against yourcompetition.3. Your article might also be placed on the publisher's homepage. If they publish each issue on their home page thiswill give you some extra exposure.To make it easier for the publisher, provide also an URL toa web page with your article on it. The easier it is forthe publisher to use your article, the higher the chancesthat they will do it.4. You might get extra exposure if the ezine publisher archivestheir ezine on their site. People might want to read theback issues before they make the decision to subscribe.5. You will get free advertising. This will allow you to spendyour profits on other forms of advertising. You could buyadvertisements in other ezines that don't publish yourarticles.6. You might get extra income from people wanting to hire youto write other articles, books, or even ask to speak atseminars. This is a great way to multiply your incom^e.7. You could allow ezine publishers to publish your articlesin their free e-books. Since people give them away, youradvertising could multiply all over the internet.8. You will get your article published all over the web when yousubmit it to an ezine publisher that has a free contentdirectory on their web site. They'll allow their visitors torepublish your article.Another option would be to submi^t your article to articledirectories. To find article directories that you can submityour articles to, you can again simply visit Google andsearch for: "article directory"9. You'll gain people's trust. If they read your article andlike it, they won't be as hesitant to buy your product orservice. You will then be able to increase your profits.10. You could get your article guaranteed to run in an ezine.You could agree to run one of their articles in your ezineif, in exchange, they run yours in their ezine. It's awin/win situation.Tip: If your article recommends one of your own resources,offer the publisher a percentage of each sale forpublishing your article. This could be done by using aspecial order link, or if you have an affiliate program,by allowing the publisher use his one affiliate link.
10 Sure Fire Ways To Get More Ezine Subscribers
1. Place testimonials for your ezine on your site.
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How To Create Your Very Own Client Newsletter
Using newsletters for business development improves your sales and marketing efficiency because they: Improve your prospecting by being more focused and personal than a newspaper ad; Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call; Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them;Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them; Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points.Think of your client newsletter as an education tool, as well. It's a place to explain to your clients what they should know about your area of expertise, and how it relates to their situation. Look around at what other advisors are doing, and see what you think will work best for you and your clients. A little help from your friends When deciding on the type of content you are going to use in your newsletter, keep in mind that you don't even have to write it yourself. The internet is a vast source of all kinds of free content (e.g. EzineArticles.com) that you can cut and paste into your newsletter. Which format? Convinced of the power of this tool yet? Good. The next question is which type to use: a paper version to be mailed out to your clients by regular post or an electronic version to be e-mailed. If you decide on a paper-based newsletter, you may wish to also consider an e-mail version. Why? For starters, it's cheaper. Paper will cost you at least a dollar for each copy you have printed, folded, stuffed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean. As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version. So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version. Bringing it to life When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough - anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together. Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues. Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them. One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.Always be consistent It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts. So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system. Make text look its best Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be more graphically sophisticated that plain text. Some pros and cons of using HTML are: Pro: It looks better.
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