Top Seven Ways to Promote your Ezine
Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.
1. Network offline.
Visit professional like-minded networking groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cost-yearly memberships run that around $25-$75 which includes free or low-cost meeting attendance. Each meeting is around two hours including networking time and talk. Usually at each meeting you hear a speaker and get a 30-second time to introduce yourself.
2. Speak to groups about your expertise.
You can guest speak for a large association or group, or you can give your own seminars and workshops, where people come to hear your expertise. During each meeting, pass as clipboard that asks your audience for their email addresses. At the top include a reason to "buy". Make a fre*e offer such as your ezine. Include your Web URL in plain sight as well as your email. You want these people to visit your Web site, to see what you can do for them, see your expertise, then perhaps to buy products.
You can give a teleclass too in the comfort of your office or home. When you introduce yourself offer a benefit of your free ezine along with a free bonus special report.
3. Promote your ezine on your Web site.
Visit various sites and take from them what will make your web pages zing.
Don't use the pabulum approach such as "Subscribe to my free ezine." Is this enough to make you buy? Give a reason for your visitor to buy.
Use the passion approach. For my new Web site, I submitted this blurb to my Webmaster: Finish, publish, and sell your book-fast! Receive free articles, tips and resources in the FRE*E monthly ezine "The Book Coach Says?."
Nearby in a box, I put up a strong testimonial from someone highly respected in the business. Dan Poynter, self-publishing guru said, "Chock full of tips, how-to's, and resources, definitely worth your time."
You can also offer by autoresponder a free report when people subscribe. People want free information. When you give it to them, they will come back for more, and eventually buy.
Placement is important. For the best response and more subscribers, place your subscribe box before your visitor has to scroll down. Remember the old adage; "Make it easy for your customer to buy."
4. Promote your ezine through your signature box at the end of every email.
Create a promotional signature in four to seven lines, and add it to the end of each email you send out. Here, you would list your book title, benefits of your service, your FRE*E ezine title with a way to subscribe. Include your email, Web site address, and local phone number for people out of the U.S.
5. Promote your ezine through submitting free articles to opt-in ezines.
Once you subscribe to these ezines, you can submit one or two articles from 400-800 words every week. In each ezine, thousands of other subscribers will read and think about your article.
Each time you submit an articles to ten or so opt-in ezines (all with one click) you will receive 10-25 new ezine subscribers each day. A strong signature file brings you many new visitors a day. These turn into sales eventually, once trust is established.
6. Offer your subscribers a free gift subscription to send to their friends.
You can use another autoresponder to send the gift, plus whom it's from, and a little blurb about what they will be receiving. Always include a way for subscribers to unsubscribe.
7. Send out press releases via email about your ezine. Press releases by email are different from print ones. They must be short! They must be newsworthy! Don't pitch your book; offer some skills and how-to's. Skills Unlimited Publishing sends out over 150 different print releases a year, along with other effective Online promotion.
Media editors will respond to your compelling headline such as "7 Ways to Sell More Books Than you Ever Dreamed of" that brought first a feature in a major newspaper in San Diego. The results? Over 90 people came to a local seminar by the same name. Four new book coaching clients signed up. Twenty came to ongoing weekly seminars, and twenty more to a teleclass. Book sales amounted to over $400.
Send a list of tips and how-to's to editors. These may prompt a call to do a feature story on you.
Build your business and sell more products through an ezine. When subscribers experience your messages and information in six or more ezines, they will be more likely to buy from you.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
10 Sure Fire Ways To Get More Ezine Subscribers
1. Place testimonials for your ezine on your site.
Creating and Distributing E-Courses
E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a "give-before-you-get" sales technique. If your course is designed to be a freebie, you'll want to give a portion of good information; but don't tell them everything or they'll have no reason to make a purchase. If you are selling your course, make sure to jam pack it with everything you know, that way your customer will feel like they are getting a lot for their money (depending on how much you really know.)
Success With Newsletters
Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.
10 Tips for Successful Ezine Advertising
If you're like most people starting out on theInternet,you've been along this well-worn path:
10 Effective Ways To Gain More New Ezine Subscribers
1. Swap ads with other ezine publishers.
Is Your Ezine Being Zapped?
About a year ago I wrote an article titled 'WinningThe War On Sp^m'. Unfortunately, the war on sp^m isnot being won at all.
Improve Your Online Network With A Powerful Ezine
Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. As any good Internet "guru" will tell you, getting your name and product "out there" is the most important part of your success. So, the general rule is: Use as many strategies as possible.
How to Get More Sign-Ups to Your Newsletter
It never seems to amaze me how often I still see to this very day where people have gone to the effort of creating a hum dinger newsletter and paid for a good emailing responder but haven't made their offer juicy enough on their website to get mass amounts of people to sign up.
How To Write Your Newsletter
So how do you set about writing your own newsletter?
How to Publicize Your E-Zine
Once you've created a webzine, how do you get the word out? This short guide offers some strategies to let the world of readers know about your work.
Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself
I'm sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. I've used them as a source of revenue by having advertisements embedded within the newsletter content. They are also effective as a means to keep a site sticky - to "anchor" clients and bring them back to the site. Newsletters can also be a great selling tool to provide free information, samples of your expertise or services, and as a taste of your full product/service. The lure of free content from newsletters can help you to turn casual surfers to potential customers and then finally paying customers.
13 Ways To A Build A List Of Readers Of Your Ezine
If you have an ezine or online newsletter you want to send it to potential customers. In order to send it you need a list of people who want to receive it. This article is about how you build a list of subscribers to your ezine.
Re-evaluating The Purpose Of An E-Zine
With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming nothing more than a quick second thought. As E-Zines are increasingly turning into mere tools to generating sales, people are turning more to pre-written content. Are E- Zines loosing their aire of freshness as an outlet for true discussion?
Article Marketing 202 -- Creating a Viral Lead-Generating Machine
There is a simple system for creating a viral lead-generating machine. You can follow this system whether you have been marketing for years or for one day.
How to Make Your eZine Work for You Long After Its Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today.
6 Easy Ways to Promote Your Ezine Articles
If you think you can't brand yourself because you're not a majorcorporation, think again.
Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that... But let me give you at least six to start with.
Generate Free Traffic Submitting Articles to Ezine?s
Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.
Ezine Promotion, The Three Forgotten Tactics
If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?
Practical Strategies To Boost Your Ezine Readership
Do you have a fresh ezine ready to start taking subscribers but don't know how to attract them?
|© Athifea Distribution LLC - 2013|