Personal Training: 3 Powerful Ways to Position Yourself as an Expert
Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually misdiagnosed. This concept obviously applies to personal trainers as well, and making sure you are viewed as an expert in your field is as important as having the knowledge to begin with.
It is helpful to be aware of the simple fact that a person's perception is their reality, even if that perception is incorrect. Let's use the example of the doctor in the above paragraph. If you heard through personal references that Dr. John Smith wasn't a very good doctor, the chances that you would ever go see Dr. Smith are pretty slim. However, do you actually know for a fact that Dr. Smith is a bad doctor? No - you just have the perception that he is a bad doctor because that is what you heard. Do you see how your perception is your reality, and how Dr. Smith is unlikely to be getting any of your business?
Your mission is to make sure that you are always viewed as an expert in your field! Otherwise you will end up like poor Dr. Smith, and your list of clients will be short indeed, as will the life of your business. However, if you have done your job and created the impression that you are an expert in your field, then the opposite will hold true. People will have "heard" that you know what you are talking about, and your reputation and your business will grow as a result. In order to get to this desired end result, three effective ways for you to build your reputation include media exposure, writing books, articles, or success tips for your field, and approaching any given situation from a "position of power".
The most common ways to get viewed as an expert using media exposure include news programming on television, magazine and newspaper stories, and radio time. Each of these methods has one thing in common: mass exposure via a publicly accepted system of obtaining information.
Consider this point from your own perspective. If you see an interview on the news, read an article about a company in the newspaper, or hear about a professional organization on the radio, your natural instinct is to believe that the company or organization has a firm grip on the ins and outs of their product or service.
Why do you think that? Is it because the radio program included a long list of professional references for the company? Is it because the magazine article listed a passing grade by a professional review board or other certifying agency qualified to judge the advertised organization?
The answer to those questions is most likely "no". Why then do you believe in the company's ability to provide the product or service that is discussed? The answer is simple: because you were exposed to the company via a publicly accepted system of obtaining information. Whether that system was the six o'clock news, your local daily paper, or your favorite magazine, chances are that you believed what you read or heard simply because of WHERE you read or heard it!
Ideally, all consumers - including professionals such as yourself - would use other additional methods to determine the qualifications of a company before purchasing their product or service, but in reality, does that happen very often? No, not really. Most people believe what they read and what they hear, and as a Fitness Professional, you can take advantage of that fact. Granted, you should not profess to be an expert if you aren't, but assuming that you really do know what you are talking about, use the media to let others know, too!
Writing Books, Articles, and Success Tips
Comparable to the "expert" status that is afforded a company based on their mass media exposure, a similar assumed professional status can be taken on by any company or individual that publishes written works in their field.
Refer back to the power of the mass media that is referenced above, and you will see a very similar effect generated by published works. If someone writes a book, publishes articles, or generates a regular flow of "success tips" in any given field, it is automatically assumed by the reader that the author of the book, article, or success tip knows what they are talking about.
Is it true that the author is an expert in their field just because they know how to write or type? Of course not! However, the mass media phenomenon applies to published written works just as much as it applies to interviews done on the news, in magazines, or on the radio. The author is assumed to be proficient in the field that the book, article, or tip discusses, even though there is rarely indisputable evidence of the writer's expertise included with the written works.
Again, it is not being suggested that you write books, articles, or success tips unless you really do hold expert status in your field. However, since the "assumptions of excellence" apply as much to the written word as to audio and visual exposure, take advantage of that fact and write as much and as often as you can!
As a side note, writing is also an excellent way for you to enhance your own knowledge in your field. Frequently during the process of writing a book or article, you are called upon to reference the sources of your information, and gathering that type of information expands your own knowledge, as well as your understanding of how to find information for similar projects in the future.
Assuming a "Position of Power"
Utilizing a "position of power" is one of the most effective methods of positioning yourself as an expert in your field. Approaching a situation from a position of power is simply the art of assuming that whoever you are talking to already perceives you to be an expert. Remember that a person's perception is their reality, so as long as the other person believes that you are an expert, then in their eyes, you are!
For example, let's use the story of a talented personal trainer who is applying for the position of Director of Fitness Programming at a small but successful local gym. We will call our imaginary professional Joe Trainer, and we will say for the record that Joe does indeed hold an effective track record in the personal training industry. His clients have benefited from his knowledge and guidance, and he has successfully changed many people's lives in a positive manner. However, Joe Trainer has never been a "Director of Fitness Programming" before. Is he qualified for the job?
Let's review Joe's history. He has worked or worked out in dozens of gyms over the years. Joe has utilized all manner of fitness equipment, from paint cans in his garage when he was a teenager, all the way up through the most modern computerized workout machines available in some of today's fitness facilities. Joe has put together hundreds of different workout programs for hundreds of different people over the years, and we have already determined that his client track record is excellent. Joe has also been called upon many times over the years to recommend fitness equipment purchases to his many clients, including a cost to benefit ratio analysis (in other words, if the equipment is worth the money). Joe has also been exposed to many different lines of nutritional supplements, dietary guidelines, and he has even taken aerobics classes and yoga from time to time.
Has Joe Trainer ever been a "Director of Fitness Programming" before? No. However, is Joe Trainer qualified for that position? Most likely yes! However, now Joe has a dilemma. He has scheduled an interview with the local gym, he really wants the job, but he is nervous about the fact that he has never really been a "Director of Fitness Programming" or a director of anything at all, for that matter. Joe now has 2 choices.
Choice number one is for Joe to go to the interview, ramble on uncontrollably about the hundreds of clients that he has successfully trained, babble about how many different gyms he has been in, and go into mindless detail about why he thinks Supplement A is better than Supplement B.
Do you think Joe will get the job? Let's try a different approach.
Joe mentally prepares for the interview by reviewing the many different ways that his experience will benefit the facility. He puts together a few examples of how he successfully recommended or used one type of fitness equipment more effectively than a different type. Joe puts together mental notes about how aerobics and group exercise classes have added success to his training programs over the years, and how incorporating a cross training approach has kept his clients motivated and continually seeing results from their training programs.
By this point, Joe's confidence in his ability to be a "Director of Fitness Programming" has increased, and he honestly believes that it is not him who is being interviewed, but it is he who is interviewing the facility. Joe doesn't need this job - he has proven his ability to make a living as a personal trainer dozens of times over the years. He is applying for this position because he believes that he can be a great asset to the facility, and he wants to expand his experience in the field. In fact, the facility would be lucky to have him! For that matter, he may already be considering countering the posted pay scale with an increase if they want to hire him. After all, he is Joe Trainer, and his success record speaks for itself!
Now, do you think Joe will get the job? Pretty safe bet.
Is the Joe Trainer in the first example any different than the Joe Trainer using the second approach? No - we're talking about the same person. What is different then? Joe's belief in himself - and more importantly - Joe's ability to show the facility how they would be missing a great opportunity if they didn't hire him. It is Joe who is interviewing the facility, not the other way around. Joe assumed a "Position of Power" before he even got to his interview. He walked out with a new title and a nice salary, an increased confidence in his own abilities, and the opportunity to mold an entire staff of personal trainer into successful, results-oriented Fitness Professionals!
This same concept can also be applied when negotiating with potential new clients. Remember that you are the fitness professional. You are the one with the knowledge and the experience that the client needs. You are not asking them to be your clients, but rather you are giving them the opportunity to become your clients.
As you can see, as Fitness Professionals in the ever-growing field of health and physical fitness, we have many tools at our disposal when it comes to positioning ourselves as experts. However, we have an equal amount of responsibility to not utilize these tools unless we are 100% confident in our status as experts in our chosen disciplines. Use your knowledge and your tools wisely and appropriately, and you will see your professional and personal success grow beyond your wildest dreams!
Aaron Potts is the author and creator of The Ultimate Complete Personal Training Business Kit, a quick-start kit and business guide for new as well as seasoned fitness professionals. Aaron's experience as a Fitness Professional has included management positions with local and nationally known fitness facilities, as well as in-home and outdoor training with clients from all walks of life. Find out more about Aaron's programs at http://www.completepersonaltrainingbusiness.com or his personal training site at http://www.aaronspersonaltraining.com
Planting And Nurturing Your Contacts And Resources
The success level of your bodybuilding endeavors is highly determined by the contacts and resources that you posses and have access to, as well as these that you can offer to the world of bodybuilding.
The Biggest Muscle Mass Gain Myths Exposed
Performing low repetition/heavy weight workouts will enable you to build muscle mass, however they will only do so for a very short period of time. The reason is that your body is always striving to maintain homeostasis, other wise know as the status quo, or to remain the same. Your body is not interested in building muscle mass, and in getting bigger and stronger, your body is interested in survival and in avoiding change. In order to do this your body has developed many mechanisms that allow you to quickly adapt to a host of possible stimuli's and stresses. So by repeatedly performing low repetition/heavy weight workouts, your body will quickly adapt to this form of stress, and as a result stay the same.
Train for the Look You Want
So the Olympics are almost upon us. While you have the chance, compare the differences between a marathon (long distance) runner's body and a sprinter's body. What do you notice? The long-distance runner is skinny, frail, kind of bony, thin and almost sickly looking. On the other hand, the sprinter has well developed muscles, and looks strong, fit, healthy.
How Do I Gain Weight?
The Amazing Benefits of Resistance Training
When it comes to exercise, resistance training is often overlooked. Resistance training is an essential part of any fitness program and has many amazing benefits. Taking part in a sound resistance training program will improve the conditioning of muscle tissue and increase metabolism. Metabolism can be defined as the amount of calories the body needs each day to sustain life. An improvement in muscle conditioning and metabolism will result in the reduction of body fat and give the body healthy lean appearance.
Exercise The Right Way - The Lat Pulldown
Other articles in this series looked at a number of exercises, mainly from the perspective of developing a comprehensive muscle building program. Sometimes we take things for granted, especially when it comes to performing the basic exercises that constitute the core of most bodybuiders' training regimes.
Exercise The Right Way - The Vertical Chest Press
Other articles in this series looked at a number of exercises, mainly from the perspective of developing a comprehensive muscle building program. Sometimes we take things for granted, especially when it comes to performing the basic exercises that constitute the core of most bodybuilders' training regimes.
They Dont Know Squat!
There seems to be much confusion amongst trainers and trainees as to whether squats should be performed all the way down or just half way. In most gyms today, a common instruction during squats, deadlifts, and lunges (as taught by many personal training organizations) is not to allow the knees to travel beyond the toes. Doing so will ultimately cause the destruction of your knees! I do not agree. There are certain instances where partial range of motion (ROM) is indicated, but for the most part, I teach people the full squat for the following reasons:
Bodybuilding Sins That Cause Back Pain and Missed Workouts: Part 3
Welcome to article number 2 in our series "Bodybuilding Sins That Cause Back Pain and Missed Workouts". In this article we are going to talk about how bodybuilders tend to create massive muscle imbalances and what you can do to not be one of them.If you missed the first article, you can read it by clicking on the link below.Here's a breakdown of the articles to look for:1. Article:1 - Choosing The WRONG Exercises2. Article:2 - Training Variations for Pain Relief and Maximum Results 3. Article:3 - Targeted Stretching 4. Article:4 - Targeted Exercises 5. Article:5 - Rest, Recovery, and Injury PreventionArticle:3 - Targeted StretchingStretching can be great, but it can also make existing injuries worse or even bring about new ones!The key to making stretching work for you is knowing which stretches you need to be working on? and just because a muscle feels tight, that doesn't necessarily mean it needs to be stretched.For example, many people stretch the hamstrings because they feel tight and they think the hamstrings are limiting their flexibility?the fact is, most of the time the hamstrings are "tight" because they are constantly being pulled / lengthened due to muscle imbalances that tip the pelvis forward.As you can, when the pelvis tips forward the hamstrings get pulled upward and are constantly held in a stretched position?And this is why millions of people can stretch their hamstrings every freakin day and never make any improvement in their flexibility?.Are you one of those people?If you are, you need to stop stretching your hamstrings and find out exactly which muscles you need to be targeting by reading the rest of this article?Not only does this forward tipping of the pelvis (which is caused by muscle imbalances) keep the hamstrings tight and make it very difficult to make improvements in the muscles flexibility, but it also leads to the following:? increased stress / wear and tear from the ankles all the way up the spineFor example, the forward tipping of the pelvis places uneven pressure on the ankle, knee and hip joints and also many of the vertebrae in the spine.? weakens the hamstrings, inhibits normal functioning and increases the likelihood of hamstring pullsWhen the hamstrings are constantly being strained because of the muscle imbalances, the muscle is weak, not able to function as it normally would, prone to injury and without correcting the muscle imbalance recover can take up to 9 months to a year, or longer!? creates excess curvature in the lower and middle spineThis tipping of the pelvis places excessive amounts of abnormal stress on the muscles, vertebrae and discs in the lower and mid spine and this sets you up for potential injuries to the muscles of the lower and middle back?Plus, it also causes the discs between your vertebrae to wear down and deteriorate much faster than they normally would and this sets you up for degenerative, bulging, protruding and herniated discs along with numerous other spinal conditions like arthritis, spinal stenosis, and the oh so popular sciatica!This hamstring example is just one of many? muscle imbalances are responsible for nearly every ache, pain, injury and condition out there!Here are a few more examples of injuries / conditions that are caused by muscle imbalances and can easily be prevented and/or eliminated with targeted stretches and exercises:? upper back and neck pain? shoulder injuries (rotator cuff)? elbow and wrist pain (carpal tunnel, tennis/golfer/baseball elbow, etc)? knee pain (runners knee, chondromalacia, ligament tears, etc)? hip pain (IT band syndrome, bursitis, etc)? ankle pain (Achilles tendonitis, shin splints, plantar fasciitis, heel spurs, etc)All of these conditions are caused by muscle imbalances and will NOT go away unless you work towards correcting the imbalances? and the only way to know for sure which imbalances are causing your pain or injury is to do a series of physical assessments like the ones covered in our Lose the Back Pain Video which is designed for anyone suffering from back pain or sciatica.What the heck is a targeted stretch?This is a question we are asked often and here's the definition we give it:Targeted Stretch - a stretch or stretching exercise that is chosen, based on physical assessments, to target a specific muscle or muscle group to increase the flexibility and range of motion in that area and bring the bones and or joints back towards the normal position.When you compare a targeted stretch to general stretches like the ones found in Yoga, Pilates and the corny ones your doctor, chiropractor or physical therapist gives you, it's no surprise they give little or no pain relief and almost always fail to get rid of the problem.ConclusionRemember, the key to eliminating injuries and preventing future ones is to identify what areas you need to target. In the next article we'll be discussing in detail, how to address various injuries like back, hip, knee, and shoulder pain with targeted exercises. In the meantime, be sure to read thru all of our detailed Pain Articles and post any questions you have on our discussion fourm.
Outer Triceps Workout
The outer triceps is an awesome muscle. It sticks out like a slab of muscle on your outer arm and makes your arm look thick from the front. When your standing side on the outer triceps looks like a half moon sitting there on your arm and screams POWER!
Muscle Building Workouts and Tips: Dos and Donts
Packing on Muscle mass involves a lot of dedication and care. At times, trying too hard can have its negative effects too. Right guidance and proper techniques make the perfect recipe to MUSCLE BUILDING. Muscle Building is no joke, but at the same time, very much possible. The bottomline is to workout in the right direction and not to harm your body. Here are some Do's and Dont's for Muscle Building.
The How To Guide for Six Pack Abs
First off I want to mention that, for most people, getting six pack abs is not an easy task. It requires serious dedication, but it is possible! If were blessed with naturally low body fat and good muscle definition, enjoy it! Otherwise, below is a general 2-step guide that, if followed religiously for 3 months, will produce results.
How Stretching Can Explode Your Muscle Growth
When you think about gaining muscle, stretching is probably not the first thing that pops into your head. But did you know that stretching plays a critical role in building muscle?
Muscle Building Training Tips For Beginners
(*) Proper bodybuilding exercises technique.
The Role Of Repetitions In Your Muscle Building Program
Repetitions are the basic building blocks of any strength or muscle building program but it is something that many lifters take for granted. How often do you see people at the gym speed through their reps, breathe haphazardly or fail to complete each rep correctly from a technical perspective? There is much more to the simple rep than meets the eye.
Machine Exercises That Suit Beginners
The aim for beginners to weight training must be to lay the foundations for the intensive workouts that their bodies will eventually be subjected to. Obviously successful bodybuilding involves bringing together disparate elements such as nutrition and rest but choosing the right exercises is crucial. In this article we'll outline the machine exercises that will enable new bodybuilders to develop the general strength and body conditioning needed.
Strong To The Core of Your Being - The Benefits Of Core Training
If you were to ask me which muscle group in your entire body you could work to get the greatest benefits in the shortest amount of time, I would tell you without hesitation, "the core." Strengthening the core can realize tremendous benefits to anyone regardless of his or her training experience and can do so very quickly.
Ab Sculpting Exercise - One Of The Most Productive Exercises For Your Abs That Is Hardly Ever Used
Before I talk about one of the most productive and forgotten Ab Development exercises ever developed, you will need to know how your abdominal muscles actually work. I know for a fact, if I don't offer some pretty convincing evidence, it will be very difficult for you to believe such a claim so here is where a little education will go a long way to prove my point.
Muscle Soreness After Exercise
Many individuals judge the quality of their exercise session from the amount of pain they experience afterwards. These individuals are convinced by the old adage "No Pain No Gain". Research on Delayed Onset Muscle Soreness (DOMS) has demonstrated that here may in fact be some truth to this phrase.
Want to Do Everything Better? Build A Strong Core
Core strength and stability is increasingly recognized as a vital part of fitness. So what is it and how do you go about getting it? The past five years have seen growing interest in resistance, or weight training programs, aimed at achieving core strength and stability. While some of us might think apples when we hear the word 'core', the word certainly doesn't refer to a throw-away aspect of fitness.
|© Athifea Distribution LLC - 2013|