Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com
That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...
Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.
Here's what I learned:
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.
I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.
Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at http://makeitgreat.org or call 414.640.7445 anytime.
Book Release: Ginas Poems - Adventures in Love
Book Release: Gina's Poems -- Adventures in LoveWritten & illustrated by Siegfried J. HegerISBN 0-9763503-0-0 Perfect Bound, 72 pages, (8.5"x 7" x ╝")Contact: Dolores Gaines, YOSOY Publishing, 562-989-2901e-mail firstname.lastname@example.org
Erasure and the Othering of Texts
Percival Everett's Erasure takes a look at how racism affects various aspects of our lives that we may be unaware of. An excellent example of this is when Ellison ventures into the bookstore to look for his novel only to realize that they are in the Africa-American literature section. A place, as he points out, that is wholly inappropriate for the type of novels he writes and makes it impossible for anyone who might be interested in his re-workings of obscure Greek texts.
Enron Debacle: Review Of Kurt Eichenwalds Conspiracy Of Fools A True Story
Title: Conspiracy Of Fools: A True StoryAuthor: Kurt EichenwaldPublisher: Broadway Books (A division of Random House)ISBN: 0767911784
Entrepreneurs Reach Record Income Levels Using New EBook on Adsense and Adword Techniques
The "Rich Jerk" has created quite a stir on the Internet about his new ebook revealing secrets on how to use use Google Adwords and Adsense for big profits. He has recently sold a website on eBay for $390,000 that had a $900,000 annual return. It only took him nine months to reach that sky-rocketing figure.
Straight from the Gut - A Different Take on Business
Jack Welsh, the recently retired CEO of General Electric, presents a rare glimpse into how to build a successful organization in his book, "Straight from the Gut." His honesty and openness is refreshing and reaffirms that success is sometimes built from failure, but more often from calculated planning and the willingness to take risks.
The Road of Silk: Book Review
"The Road of Silk is an adventure fantasy, with mystical and magical elements and a high energy feel to it that any reader will enjoy. Although this novel is written for an adult audience, I believe anyone over the age of 10 could easily become immersed in its pages. This is a co-written work between Matt Afsahi and Barbara Dysonwilliams, who have written many of their own books in the past. In The Road of Silk, they successfully combined their wide range of knowledge in journalism, art, archaeology, literature and languages into a wonderful piece of work.
The Cranberry Bog - Book Review
"Scott Underhill takes readers on a stimulating, emotional ride in his book The Cranberry Bog, an environmental suspense novel. Environment Engineer, Jeff Ridge works for the Environment Protection Agency. He and his co-worker, Tara Clemens, are walking on eggshells around an unusual assignment after being called into investigate tainted water at a Bed and Breakfast owned by Joshua and Debra Klickman. Jeff and Tara are quickly exposed to the 'small town syndrome' ? everyone knows everyone else's business.
Critical Condition: How Health Care In America Became Big Business-And Bad Medicine:
Title: Critical Condition: How Health Care In America Became Big Business-And Bad Medicine:
What $ells on EBay For What - Book Review
You look at the salesletter and the price tag ($8.95 USD) for the e-book What $ells on eBay For What, and they look pretty unpretentious. In fact, I really wasn't expecting a whiz bang job for a mere $8.95. (What can I say... I'm one of those people who believes a higher price equals better quality.)
Shattered Memories, Scattered Emotion - Review
Betty Woodrum released her first book of poetry entitled Shattered Memories, Scattered Emotions in on July 16, 2005. Her poetry is clean and simple and extremely honest. There is such a strong theme of the various forms of love that the word 'love' should almost be included in the title!
Free Ebook Offer: The Story of America: Discovery - Article 3
Quite a lot happened in Europe between 1002AD, when the Vikings hurriedly packed their longships and retreated back to the colder climes of Greenland, and 1492AD, when the Spanish caravels, with Columbus so confident at the helm, accidentally stumbled across the forgotten continent.
Giving Feedback or Writing Reviews of Bad Stuff
Some book reviewers say that when they don't like a book, they simply don't review it. I'd love to take the easy way out, but when I think about it from a reader's perspective? I want to know when a book sucks. I recently had to give low ratings to a book. I posted it on Amazon and no where else. More people find the book on Amazon than on my site or other places where I post reviews.
Going Deeper - Book Review
Going Deeper by Jean-Claude Koven is certainly a nicely presented, hard-cover book. This fiction fantasy has an obvious inclination to aid readers who are embarking on their personal spiritual quest.
Putting it on Paper - Book Review
"Dawn Josephson, author of 14 books, has written a fantastic author resource with her latest book Putting it on Paper ? The ground rules for creating promotional pieces that sell books. This book discusses the development and use of contents within a media kit, and other marketing materials. From cover letters, press releases, book reviews, bios, sell and catalog sheets to articles ? Dawn covers it all.
Who Moved My Cheese? For Teens - AchieveMax« Top Ten Book Review
Who Moved My Cheese? For Teens by: Spencer Johnson, M.D.
Practice What You Preach - AchieveMax« Top Ten Book Review
Practice What You Preach: What Managers Must Do to Create a High Achievement Culture by David H. Maister
Ebook Review: How To Write And Publish Your Own eBook In As Little As 7 Days
Jim Edwards and Joe Vitale who are both well known in the Internet online industry wrote this eBook. The 2004 version of this book is 206 pages long though it should be mentioned that less than 100 pages are concentrated on the theme of the eBook whereas the rest of the eBook involves interviews with various successful eBook authors (in the eyes of Edwards and Vitale) and bonus reports.
The Letter Writer: Book Review
"I enjoyed reading this book. The characters were portrayed very well. Jack, a multimillionaire who experiences mid-life crisis and ends up finding meaning to his life ? but it costs him millions of dollars and emotional pain. Adele is a heavy-drinking, free-living, multimillionaire with an independent mind and a sense of humor. Wendy, a single mother who finds the love of her life. Mixed up educators playing with their students' lives in their conquest and the retiring professor who resists this plot has a big secret. A married advisor carries on an affair with another man and when he is discovered, he thinks his world has ended.
A Coaching Book Review
Win-Win Partnerships ? Be on the Leading Edge with Synergistic Coaching
Getting Hip by Sigrid Macdonald is a delicate story of one woman; Sigrid Macdonald and her beginning to end on a road to preparations and recovery from a total hip replacement. This book is a source of beneficial information for anyone who is searching for the facts about hip surgery. The information in this book can help to answer questions about total hip replacement, revisions, hip resurfacing, and preparations.
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