Why You Need an Article-Marketing Strategy before Posting a Single Article Online I
Part 1 of a 2-part series
First, Define your Bulls Eye
If you're going to write and post articles on the Internet,be unambiguous about what you expect them to accomplish.Don't start writing just yet. Think beyond the mechanics ofwriting an article or deciding where to post it.
It's one thing to spin out an article or two. It's quiteanother to incorporate them into a strategy that builds yourwebsite traffic, reputation, and business. All yourmarketing methods should work together - online and off.
Your Strategy Clarifies:
- Who you're trying to reach
- How to find them
- What you want them to do next (does your website support that aim?)
- Your primary goal and message
- How articles (with particular titles and keywords) mesh with your other marketing
Article marketing is nothing more than a way to getinformation (not advertising) broadly distributed on theInternet. It can't compensate for a muddled or dull message.And it won't build your site traffic unless it connects toreaders in an interesting way.
Write Articles that Trumpet a Unique Business Message
A frequent business error is treating each customer-attracting activity as though it stands alone. Yet eachmethod works better when echoing a common message that linksto the others.
To quote Roy Williams, the Wizard of Ads,http://www.wizardofads.com "It's hard to tell a powerfulstory badly. But it's easy to tell a weak story well. I'venever seen a business fail because they were "reaching thewrong people." But I've seen thousands fail because theywere saying the wrong thing... It's amazing how many peoplebecome the "right people" when you're saying the rightthing. Believe it or not, it's advertising third, customerdelight second, strategy always first."
Maximize your Customer-Attracting Methods
Last year I wrote an ebook showing how to make the businesswebsite and Yellow Page ad work together to bring newcustomers. It made the point that each promotional methodhas its own strengths, and reaches different groupshttp://www.yellowpagesage.com/smarts.html By them workingtogether, each approach does a more persuasive job.
As an example, the directory ad should display a websiteaddress. A recent study found that over 60% of peoplesurveyed only call Yellow Page ads that show a website (evenif they don't intend to visit it). Besides, the website letsthe business provide information that won't fit within thedimensions of an ad.
A single approach can't cover all your bases. The sameapplies to article marketing.
Article Marketing Strengths
- Ability to deliver an interesting "sample" of your expertise
- Long enough to be informative (600-800 words)
- Reaches and speaks to tightly focused interest groups
- Quickly delivers the message throughout the Internet
- Long shelf life - some websites keep articles posted for years
- Builds on the keywords that your website uses
- Incoming-links from websites that post your articles
Plan More than One Article at a Time
You can't develop much momentum with one article. That'slike shooting a gun with a single bullet, or a PPC (pay-per-click) campaign for just one term. The odds of hitting yourmark aren't too good. Several articles written to reinforceeach other generate more mileage. As you get more articlesout there, people start paying attention, and you can targetmore keywords. Repeated publications develop a personalitythat readers recognize.
Plan a number of titles in advance, with a theme buildingfrom one to the next. Keep each one tightly focused, butrelated to the others. In that way, you develop the in-depth"voice" of an expert. And your information won't lapse intoho-hum generalities. Write first-rate articles when you relyon the extensive free resourceshttp://www.promotewitharticles.com at Article MarketingAcademy.
Try writing some in a series (like, Part 1 of 3 parts) tobuild anticipation for future segments. Also, your messagewon't be confined to the 600 to 800 word article limit.Since each article in the series resides on your website,readers needn't wait to read them all (giving them anincentive to visit your site). Later, the whole series canbe offered as a special report or ebook (once relatedmaterial is added).
Write with your keywords in mind. Maintain your primarymessage, with a different twist for parallel niches. Go tothe extra effort to say something new. That's easy when youprovide stories, examples, case studies from your ownexperience. As you dish out practical assistance in yourarticles, readers will be eagerly watching for your nextones.
© Lynella Grant, 2005
Part 2 includes posting articles, writing to please thesearch engines, and ways to re-use articles. Part 2 of 2,http://www.promotewitharticles.com/strategy102.html
--Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 395-9450
How to Get Started on Writing Killer Articles
I once wrote an article in which I offered the following tip on how to speak eloquently in public: Talk about something that you're passionate about.
Do You Have the Characteristics of an Article Writer?
In order to answer the question I've just asked in the title, I decided to interview myself. (Now there's a stretch). After all, I've spent a lot of time reading the instructions of the people who profess to make a lot of money writing and I've spent a lot of money on the written word about writing the word so if I put it all together I should be an expert. Right?
What to Look for in an Article Submission Site
Ease of SubmissionWith so many article distribution sites out there, it amazes me that some still require their submitters to jump through so many hoops. When choosing one, you should look for the process to be as pain free as possible. Asking you to sign in is alright, but once they start requiring you to take surveys, confirm multiple times or give a blood sample its time to go elsewhere. These sites will never survive in the current atmosphere, so submitting your article may be a waste of time.
Writing Articles for the Search Engines
This is precisely what I am doing here today (and every other day in my life)! I am writing to share my experience and hopefully, my knowledge and information can help some others who are in need of such information and advice. Writing is a very powerful way to connect with people and we can use it to not only share information but promote ourselves.
5 Simple Ways To Get Ideas For Awesome Articles!
1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in.
The RIGHT Way To WRITE Articles
As a follow up to my previous article on the WRONG way to write articles (see link at the end), this article shows you the RIGHT way to write articles.
7 Steps Toward Successful Article Writing
As you write the outline for your next article, there are seven steps for you to consider in order for you to write successfully. I have put these steps into an acrostic, PURPOSE, which can help you write something that your readers will find interesting, informative, and memorable.
How to Use Articles to Generate Free Traffic to Your Website
Writing articles that are available for reprint is an excellent way to generate traffic to your website. Webmasters,ezine publishers, and bloggers are always looking for quality content. This is an excellent way to get free exposure for your website. Here are some tips to help you write your article.
Become An Expert
Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all of selling from your website.
How I Manage My List of Where I Post Articles Online
Article Marketing Connects you Directly to ReadersEven brilliantly-written articles can't "toot your horn"unless they get in front of people who'd care enough to readthem. And widely posting articles online is the most directway to make that occur. Posted articles bring a businessmany benefits
Website Promotion ? Writing Articles May Be Better Than Hiring SEO Firms
It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. A link to your site from Amazon.com is regarded by the search engines as more important than a link from Never-Heard-Of-It.com. How can someone with a fairly new Website obtain links from other sites? Quite easily, as it happens. Write articles about your Website's topics and publish them on the Web. It is easy to do, it provides fairly fast results, and it is less expensive and safer than if you hired a company to promote your Website for you.
Letters to the Editor: Having Your Say
Writing a letter to your newspaper's editor is a privilege that Americans have exercised since the early days of journalism. You need not be an expert about the topic at hand, but by adding your voice to the discussion you can help shape people's opinions positively and constructively. Here are some tips to help you get your letter published:
An Article about Articles
Everyone that publishes a newsletter or ezine knows that the "list" is the most important thing, if you want to be successful with any online venture. To build that list we are told to submit ads to other ezines, join as many ezines as is humanly possible to read in a 24 hour day without food or sleep. And of course write articles.
Need a Great Idea? Feed Your Brain
A lot of great ideas happen when two or more other ideas collide to form something completely new.
Your Resourcebox Giving You Profits?
Rule number one - You must write ezine articles and submit them to publishers and content sites.
Promote Easily With The Two-Step
Here's a really simple way... to promote your onlinebusiness today. It makes no difference if it is a productor a service. You can start today getting some neededexposure to your site in two simple steps. That's why Icall it the "Two Step" approach.
Getting Your Foot in the Door (Or How I Finally Got Published)
This has to be the number one thing that most beginning writers struggle with ? getting that first article, story, or book published. Before you start thinking that it's just too much work, or you just don't know the right people, let me fill you in on how easy it can be. While my personal experience won't work or apply for everyone, it is a good guide for getting your foot in the door as a published writer.
Stick to the Subject and Your Readers Will Stay
Publishing content on the internet is not a hard task. But, some days it is definitely not the easiest. What do I write about today? Will my reader understand what I am trying to say? Will the reader leave with valuable and useful knowledge?
Dont Just Sit There, Write A Newsletter Article
Need traffic? Write an article.
Where to Get Great Ideas For Your Next Article
There are times when I want to write an article to send out to promote my web site (or for my newsletter) and an article idea pops right into my head and then it's easy. Other times I'm stuck for anything to write about at all! Here are a few ideas to help get those article ideas flowing again and to get you "unstuck"!
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