Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
The following 12 design tips will help you get started in optimizing your site's search engine placement.
1. Design for Specific Search Engines - there are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three - Yahoo, Google and MSN. If you can get high rankings in these three, you won't need to worry about the other search engines. Knowing how these search engines rank sites (as well as why they will penalize a site) is important. The rules change often, but the tips below are the most current.
2. Know your target audience. Before you apply any of the tips below, do some research and find out what are the most likely key words and phrases your target audience will be searching for. In most cases, the key words or phrases won't be your site name, but will be something related to the solution to a specific problem or the answer to a specific question. Knowing the question that will be asked is half the battle.
3. Use Meta tags. By now just about everyone knows about Meta tags. These are commands you can place in the html on your web page to help the search engines categorize what your page is about. The two most important Meta Tags are 'Keyword' and 'Description'. The description Meta tag should describe what is on the particular page, and the keyword Meta tag should include the important key words from the page. Avoid using 'fluff' words and phrases as these will be ignored by the site.
Warning: If the keywords in the Meta keyword line are not found within the text on the web page, some search engines will penalize the page or simply not list it. This is done to prevent 'meta tag' spoofing.
My advice - have a different Meta description tag on every page. And be sure that keywords in the keyword tags are used on the page.
4. Optimize your Title tag. Many search engines give considerable weight to the html title tag on the page. It is the first element the search engine will scan and weight. Not including a title instantly reduces the search engine ranking your page will receive. When yo create a title tag, include keywords and write it to catch the attention of the users be scanning lengthy lists of titles in search engine results.
For higher ranking, make sure the title tag matches headline text on the page. And be sure to use a different title tag for each page on your site. (Pages with the same title tag will often be ignored.)
5. Use Keywords in page headlines. Page headlines are important - to your visitor as well as to search engines. Use short keyword phrases, including hot button words and phrases. Avoid 'fluff' and generic words.
My advice - use a strong headline on the page, and use the same headline in the title tag.
6. Use interesting text. Search engines actually count all the words on a webpage, then rank those words by frequency of use. The more often you use a word or phrase(up to a point), the higher you will rank with that word or phrase in the search engine. For that reason, be sure to include words or phrases that are likely to be searched for on your pages.
My advice - Keep your text short, on topic, and packed full of keywords. Avoid useless and meaningless words, and certain phrases that will place you in the penalty box.
7. Use the AlT tags on all images. Search engines are starting to index sites by the images found on the site. They accomplish this by looking at all the image tags on the page, and cataloging the ALT tags accompanying the image. Obviously if you don't use the ALT tag, then images on your site won't be properly cataloged. When using the alt tag, be sure to use a keyword or phrase describing the content of the image.
8. Use the Title tag on links. Search engines look at all text on the site, including the title tag on the links on your site. Most sites still don't use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase.
My advice - Check out how the pages on my site have a left navigation menu filled with department names. I try to make these names keywords for my site, and the link to the departments all make use of the title tag. Doing it this way means that the search engine ranks the department names twice. Once as text, and again as a Link Title Tag.
9. Provide a Link Trail. Search engines coming to your site follow the links on the front page that lead into your site. These links should provide a 2 level trail to all pages on your site. If you don't provide a link trail, the search engines probably won't find all your pages. (And even if you do provide a 'link trail' - if you use the same title tag and Meta tags on your pages, the search engine may ignore all the pages beyond the first one.)
My advice - check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.
10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:
Keyword spoofing - using keywords not related to site content
Keyword spamming - pasting hundreds of copies of the keywords on the page just to get high ranking
Numerous doorway pages - using hundreds of index pages that do nothing but point to the site
Link Spamming - submitting links to the 500,000 link submission services
Page Redirects - not necessarily a major penalty, but can cause loss of ranking
Frames on Main Page - not necessarily a major penalty, but can cause loss of ranking
Flash Movie on Main Page - not necessarily a major penalty, but can cause loss of ranking
My advice: Keep in mind that search engines are intelligent software. When they visit a page they try to determine what the page is about, relying primarily on the titles, headlines, text, links, and images on the page. That's why it is important to focus on those elements, and avoid the ones that can put you in the penalty box.
11. Check for errors. Before you submit your page to the search engines, run the page through an html checker and a spelling checker. Search engines do check and take into consideration spelling and html errors, and will penalize a page that has too many of either.
My advice - take the time to do it right. If you get a poor ranking on a search engine it might be six weeks before the search engine comes back to re-rank you. Get it right before you submit to the search engines, and then keep it right so when the search engine returns, you will continue to get high rankings.
12. Manually submit the site. Don't be tempted to use an automatic site submission program. They don't work, and can get you penalized. Better to manually submit your site to the top search engines. Yahoo, Google, MSN.
My advice - Start with Google.com, then yahoo.com, and then MSN.com. Each has a place to register your site with their search engine.
This may seem a lot of work, but if you do it right and get high rankings, it will pay off.
Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for PublisherGate - membership website software
The Purpose of PageRank?
I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how many websites link to yours, even though many of these links are missed.
See No Google, Hear No Google, Speak No Google
That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place.
How to Succeed with the Search Engines
The Cold Hard Facts?..
The Business Case for SEO
It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It's easy to understand why. PPC provides immediate and measurable benefits. The ROI of PPC marketing is obvious. This group doesn't understand why it's necessary "to bother" doing SEO. The second camp believes the only way to go is SEO. Clicks are free and the branding benefits of high rankings have been well documented.
Professional SEO: Hand Off to Bob or Outsource the Job
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"? you can achieve professional SEO results using existing talent. However, for every company we have known that has met with great in-house SEO success, we know of many more that have seen their in-house efforts fail. We have also discovered the companies that have succeeded share some common traits.
Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24.The leading search engines fight to be the first that oversteps this level.In the meantime the key word "sex" has been typed about 20'000'000 times on the entire web and Google found 333'000'000 results for this query in January 2005.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat. The key to high search engine rankings is structuring your website correctly, including plenty of content that is relevant to your keywords, and making sure your website is spider-friendly. You can use this checklist to make sure all of your Web pages can be found, indexed and ranked correctly:
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google!
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today. The Usenet posts were first collected and organized for worldwide web use in 1995, by a company called Deja News. In 2001, Google bought Deja News and applied their considerable search expertise to Usenet posts. The result is Google Groups.
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.
Increase Your Page Rank Through SEO
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.
Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing." Or some semblance of the phrase.
Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll
Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is ? IS IT REALLY "ALL THAT".
New Free Online Tool for Keyword Research
I came across a new website the other day and was quite pleasantly surprised.
Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Also, other SEO tactics could reduce the amount of potential visitors simply because you do not have a clear understanding of how the Internet and search engines work. Read the following tips on what not to do when promoting your website and if you are doing some of these things stop immediately and learn how to effectively promote your site.
SEO Deadly Sins - Mistakes That Hurt Web Page Ranking
The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.
The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista
Every webmaster knows that the free search engines are a major source of traffic.
SEO Expert Guide - Search Engines Explained (part 1/10)
Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!
Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.
|© Athifea Distribution LLC - 2013|