Search Engine Wars - Quality Searches Vs Quantity!
It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality?
Let's take a look at some top key searches and compare them with some search engines online. I will outline a few things for each search result:
1) Search Engine
Each section will get ranked out of 10 points for quality (information taken on August 26,2005).
Starting with my all-time favorite search term: "INTERNET MARKETING"
Let's now take some more "local" search results to see deeper and more targeted results...
Let's now get even more specific than that... For this search term I will be using something very local that I can relate to and give a better analysis.
MSN Local *New (http://search.msn.com/local/)
Let's now take a look at these results as a total. Out of a possible score of 80 points, here are the total scores for each:
Google - 80 points
Total search results delivered:
Google - 752,400,000
And people wonder why Google is the king of searching?! But wait, without even noticing the results, as I totaled the final point standings, MSN came up in second place! In my study, I tried to be as neutral as possible.
How is it that Msn & Google have 50% the amount of results shown in Yahoo, but outrank Yahoo in quality?
Even though Yahoo delivered a report stating that it has over 19 billion search items, what does it matter when you're still trying to figure out how to deliver all that content? MSN & Google seem to know exactly what to do with their results. They don't seem "off the wall" at all. If Yahoo is to step up and be crowned the search king, I really think that they need to refine the amount of search terms they have, to match the quality of search results as well.
Yahoo has major potential to outreach Google but they still have a lot of work ahead of them and by the time they figure things out, Google may even step up their game even further and wow us all on some other search plateau.
About The Author:
Martin Lemieux is the president of the Smartads Advertising Network. Smartads is dedicated to helping you expose your business online and offline.
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Copyright © 2005 Smartads Advertising Network - Reprints Accepted - One link must be active in the bio.
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