Is Reciprocal Link Exchange Dead?
The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic.
The major search engines seem to frown at reciprocal link exchanges, and gradually it is becoming obvious that chasing reciprocal links for the purpose of enhancing search engine rankings is becoming a dying art.
It was pretty contrived while it lasted. You set up a link page, and dump links there. Some webmasters did not bother to categorize the links. On the same page, you will find viagra, mortgage finance, debt consolidation, travel agency, Chinese porcelain, psychics and all the work. Visitors hardly visit such link farms.
Reciprocal link exchanges, as practiced by most webmasters and link exchanges were attempts to artificially inflate link popularity. The interest of the visitor is hardly reckoned with in the transaction. What webmasters look for are Alexa rankings and Google Page Rank of the sites they want to exchange links with. They are ready to trade links with a non-English sites. They know nobody goes there, except search engine spiders. Some webmasters block out search engine spiders, so as to fool the engines to believe all they have are one way links.
Ultimately, human visitors determine the success or failure of a site and not search engine spiders. Humans deliver the most required response, be it placing an order, clicking through to your affiliate merchant site, subscribe to your newsletter or whatever. Search engine spiders don't do that. If you manage to trick yourself into top search engine rankings, your fifteen minutes of fame will not do much to your bottom line. You will get lots of visitors if you show up tops in Google (Coming out tops in MSN and Yahoo does not necessarily translate to a quantum leap in traffic). If your site does not hold visitors, more visitors makes not difference, the returns will be close to zero. Like a high street shop, if all your visitors are window shoppers, you will soon be out of business.
To make matters more interesting, search engines figure out how long visitors stay on your site. How do they figure this out? Simple: let's say you show up number two in Yahoo! for ezine marketing. A visitor clicks through to your site. Fifteen seconds later, the guy is back to the same Yahoo! results pages to check out number three site listed. Look at it this way; Yahoo! sends a visitor to your site, and the visitor is back in a jiffy. It means your site does not have the content he is looking for. Imagine the visitor comes back an hour later. It means the site was useful, but he still needs more. What if he does not come back? This means he has found what he is looking for. Effectively, your visitors are giving feedback to Yahoo! If this happens over and over again (15 seconds visits), this is an indictment on your site. It spells you don't have valuable enough content to belong in the top ranks. Check out your ranking at the next database update. Sure enough, your site drops off the radar. The party is over. You may be tempted to go and try new tricks. The vicious cycle continues.
Reciprocal link exchange is not dead, if you provide links for the benefit of your visitors. Linking for the sake of visitors is a win-win scenario. You have a page that delivers valuable content, and at the end, you list recommended sites that deals extensively on the subject matter. Your visitor gobbles up your content, clicks through to your recommended site, and finds more valuable content. In summary, he finds what he is looking for. You send targeted traffic to your link partner, in return he sends targeted traffic to you. You both win, the surfer wins and the search engine wins, by delivery relevant results to the searcher. Since you help the search engine to win, they reward you with high rankings.
Surfers are looking for content. Search engines are looking for good content sites to serve up to surfers when they key in their search phrases. Since search engines cannot use humans to review all the sites in their index to rank them according to keywords, they use algorithms. Webmasters have tried to beat the algorithms, so that they come out tops in search engine results pages (SERPS) whether they have good content or not.
If the search engines continue serving non-relevant, low content or keyword stuffed pages that look like gibberish to the human eye over and over again, they will soon be out of business. To stay in business, they have to develop complex algorithms that are always a step ahead of smart webmasters who are more interested in high rankings than good content.
If you have very good content, other sites will link to you. You become an asset to them, since you are helping them deliver good content to their visitors. I have linked to sites without asking for a return link.
Again, you can exchange one way links with other sites. For this to happen, one of the webmasters has to own two good sites with a relevant theme. The down side to this is that this too can be abused. Webmasters can exchange one way links for the sake of the engines, and not visitors.
You have to keep in mind that by linking to a site, you are endorsing that site. If you endorse a poor quality site, your visitors and the search engines will penalize you for poor judgement. You are better of with a few high quality links than a quantum of low quality links.
The bottom line is for webmasters to mind their business, literally. Focus on building your online business. If you are building a content site, focus on delivering good unique content. Provide links in the appropriate content pages to resources you'd be proud to recommend to your visitors. Keep building your business, and satisfying your visitors. The engines will eventually take notice, and reward you with high rankings for being a useful partner in their business model.
Anytime you want to exchange links, stop and think, if there were no engines, would you go ahead with the link swap?
Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please click on the URL below. http://www.financial-freedom-inspiration.com
?Web Content Management System fr Window?: Search Engine Typos
Oops! I meant "web content management system for windows." Do search engines understand consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know.
Search Engine Optimization: Get the Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.
Keywords Finalization Methodology
To arrive at the set of keywords that:
Getting Specific With Local Search Engine Optimization
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.
Cache in the Bank: Understanding Googles Advanced Operators
If you would like to know when your site was last indexed by Google, you can find out easily by using the Google cache command. By typing "cache:www.logcabinrustics.com" into the Google search engine, I learned that my site was last indexed yesterday. The Google cache also displays the web page at the time of indexing, so you can see the latest version of your page that was indexed by Google.
Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don't get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?
10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:
Basic Search Engine Optimization For Dummies
OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?
What Is Search Engine Optimization And Why Do I Need It?
Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Another service being pushed by many web developers is search engine optimization (SEO). It has become a huge field in the last few years despite the fact that many purchasers of web development services are not clear on what it is or why they need to consider it in the making of their site.
Gaining Link Popularity Techniques
Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website. This article is going to show you easy and free and effective ways to increase your websites link popularity.
How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.
Reciprocal Link Exchange Management Software
Why Pay-Per-Inclusion Search Engines are Dying
A Pay-Per-Inclusion search engine is a service in whicha search engine charges you a certain amount to spiderand include your website in its database. For this fee,regular repeated spiderings are guaranteed, so you aresure to be indexed.
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Get Listed in Google Without Submitting Your Site
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
Making Money with Popular Search Engines
With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularitycan be a turnoff for many webmasters, when in fact it can lead toa wealth of links.
Keyword Demand Isnt Enough
I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Total demand is just one factor to consider, though. Here are some others.
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on...
|© Athifea Distribution LLC - 2013|