5 Qualities to Look for in a Search Engine Optimization Program for Your Website
These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door. suddenly, your virtual storefront becomes prime business property and you are making sales 24/7.
What can a web site owner do to make sure your site appears in the top 2 pages in any given search engine? You could buy some submission software, read some books and try it yourself. But what if you miss something and find your site's not positioned, or worse, banned. The only other option is to hire a search engine specialist.
There are alot of self-proclaimed, "SEO specialists" and "search engine submission" companies, so you need to know what to look for in the positioning program they offer.
Here are my top five things to look for in a Search Engine position program:
1. SE Optimization (SEO) ? The pages on your site are checked for the percentage of keywords you want to target, and the quality of the content on the page. Your SEO consultant should make recommendations regarding your site content to improve it in the eye of the Search Engines.
Key search engines like MSN and AOL Search still rely on metatags or html code that include keywords related to your site. A good SEO optimization of your metatags can mean the difference of a #40 ranking vs. a Top 20 ranking.
2. Pay per click (PPC) ? PPC search engines like Overture (formerly Goto.com) and Findwhat can get you targeted, fast traffic while you are patiently watching the other search engines to rank your site. Recently, Overture's top 3 keywords results show up at the top of searches on Yahoo! above the Yahoo! paid sites. For some keywords, paying for a top 3 position can be very expensive, but with careful research you can find some keywords available for 5 cents per click.
3. Regular monitoring - You should get an initial report in 4-6 weeks and then preferably a monthly report. Your SEO consultant should provide ideas on achieving better rankings for keywords that are not doing as well as you'd like to see. While a Top 10 ranking is the ideal, some Top 20 rankings are realistic.
4. Inclusion in select pay for inclusion SE indexes and directories ? Inclusions in fee based can be useful if you want to target specific search engines or directories like Looksmart and Yahoo! Depending on your budget, you may want to purchase inclusion right away or hold off until the other Search Engines pick you up first. Your SEO consultant should provide the option to help you get into fee-based inclusions, and be able to explain the benefits and differences of each one.
5. Submission to key SE directories ? To rank well on Google and in turn, Yahoo! web pages, you need to be listed in the Open Directory Project directory. Directories like ODP are human edited and depending on the category, it can take from 3 weeks to 2 months to get accepted.
Yahoo! is another key directory, and you MIGHT be able to get your site in for free still, if it's non-commercial or a very localized business to a specific city or region. Your SEO consultant should submit your site to ODP and monitor it to make sure it's accepted, and depending on the extent of your program, offer to submit your site to the Yahoo! free submit, if it's appropriate.
By Jim Lisi
About The Author
From 1996 - 1999 Jim Lisi worked in the web-hosting services industry at Concentric Network, which was bought out by XO Communications. In 1999, Jim was offered the position of Director of Sales at TopTenRanking Inc, a top web promotion company in LA, California. Starting in 2000, Jim Lisi formed his own web promotion company, EzRankings.com, utilizing some of the best website promotion specialists in the industry today.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. A lot of research indicates that most searchers exit search engine result pages to visit one of the top three results. That raises the question: What about the remaining million plus results?
The Wonders of Wordtracker: Its More than a Hunt for Keywords
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization). If you are a rookie webmaster, chances are, like me, you may have embarked on a merry-go-round on the SEO circuit, depending on which article and opinion you were first exposed to.
Surviving Googles Aging Delay
Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.
Link Popularity Pitfalls
As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their linking campaigns could be in vain if they let a large number of outbound links drain their existing PageRank. If their site were a bucket it would be full of holes, to illustrate this point, if you had a large number of outbound links, which are not reciprocated it would reduce your overall PageRank. Be diligent in identifying sites that are no longer linking back to you anymore. Also keep in mind putting more than 50 outbound links on any page is not advisable. Also be wary of sites that link to you from pages with more than 50 outbound links. Google's PagerRank is based on incoming links, but not only on the number of them. Instead PageRank is also based on the PageRank of the page on which your link is placed. For example a link to your site could be more valuable from a PR4 page with no other links than a link from a page with PR5 and 60 other links.
SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you'll see offers to submit your site to a scadzillion sites for some low nominal fee.
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work.
Link Popularity: Why Its The Best Investment You Can Do For Your Business
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.
Which SEO Company/Firm to Choose for SEO Services?
In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. A novice owner of the website has a little knowledge of the technical jargon involved in the SEO, and sometimes can get into trouble.
Mindset from Yahoo!- Changing the SEO Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.
Google PageRank Explained
1. What is PageRank?Here is what Google says:
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a ream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots? Yes, you do? the same chance the big guys have!
The 3 Essential Components of a Search Engine Optimization Campaign
Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achievetop search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet.
Search Engine Optimization for Everyone
There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.
The Simple Formula To Search Engines
Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that's suitable to them. Understand that this gives you an advantage to give your prospects whatever they are looking for.
Good Things Come to Those Who Wait (and Other Analogies and Cliché?s for SEO)
We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV? well, maybe not the DMV, good things will come if you simply allow them to come in their own time.
Gaining Additional PageRank
Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. While you can gain significant traffic from these 2 great search engines, having a good spot in Google is critical for a website's success.
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN. The higher the ranking, the more likely viewers will come and visit your web site. Your site should stay in one of the top positions in the search engines to draw the largest amount of customers.
Is Reciprocal Linking Dead?
I just read an article at SitePro News that really rings my bell.
|© Athifea Distribution LLC - 2013|