|
|
| www.1001TopWords.com |
|
|
Practice Building: Create a Powerful and Targeted Call to Action for Your Prospects
A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly. Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services. Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPELLING, and usually FREE, call to action. Everything you send out can and should include a call to action; e-mails (in the signature line), web site, flyers, business card, advertising, announcements, newsletters, even the outgoing greeting of your voicemail system. Three Types of Calls TO Action Requests -Please forward to your interested colleagues -Your feedback would be appreciated! -Please reply and let me know what you think -If you find this valuable, please pass it on to someone you care about Provide Value -For free e-book -To register for my free e-program? -Visit my web site for -To schedule a complimentary sample session -For free assessment -Subscribe to my free monthly newsletter -Listen to free audio program -For your free copy of "5 Steps To Success" Toward Closing -Register by ? to qualify for early bird rate -Bring a friend for 50% discount -100% satisfaction guaranteed -Let me show you how? -For more information? -Contact me and start your new life now! When a prospect acts on any of the above, they are interacting with you and become a warmer lead. The three types of calls to action have different purposes and timing, and your marketing efforts should include a combination. What can you invite your prospective clients to do, what can you offer them, that they would be likely to act upon, that would build your relationship with them? California-based Licensed Marriage and Family Therapist and Relationship Coach, David is founder and CEO of Relationship Coaching Institute.com and BuildingYourIdeal Practice.com, and the author of How To Build Your Ideal Practice In 90 Days and the How to Get Clients Toolkit. You can visit his website at http://www.BuildingYourIdealPractice.com and subscribe to the free monthly Getting Clients Newsletter, and get access to our f'ree monthly Practice Building tele-seminar, and 3 other great bonuses.
|
|
|
|
RELATED ARTICLES
7 Quick and Easy Ways To Multiply Your Sales There are always some great, fast and easy ways to multiply your sales without paying more for extra advertisements. 8 Must Questions to Ask in Every Sales Situation Solving people's and organization's problems is ultimately whatbusiness is all about. Effective selling involves defining yourexisting or potential customer's problems. If properly "sold",a sales prospect will have his problems solved with yourcompany's products or services. To be successful at selling,you must systematically approach customers with a provenrepertoire of qualifying questions that allows you to clearlyunderstand your customer's current business challenges. How to Sell a Feeling To be totally in tune with the needs of your customers or prospective customers you have to listen to them. Listen to them ? it sounds easy enough to do but not everybody gets it right. What you must always bear in mind when you are selling something is that you are not selling an item or object ? you are selling a feeling. The Choice between Yes and Yes: A Psychological Revelation Three year old Kara was throwing a tantrum. She didn't want to go to bed, of that she was certain. Seven Critical Qualifying Questions Training your salespeople to not waste time working unqualified accounts, or building relationships with the wrong people in qualified companies is imperative to the long the term success of our sales team and your company. Increase Sales By Flying Under Your Prospects Radar Defenses How do you persuade someone to do what you want them to do? Busting Your Assumptions: Effective Probing Techniques for Sales Professionals Do you find yourself making these kinds of assumptions? Sell Yourself, As Well As Your Product When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves. 10 Amazing Ways To Jump Start Your Sales 1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc. Value Add Negotiating for Sales Professionals Imagine this scenario. You are a sales representative for Baker distributing. One of your long-time customers, Albertson Metals, operates a mill that produces high nickel alloy ingots. Each year, this mill purchases approximately $500,000 worth of MRO products such as bar conditioning wheels, flap wheels, grinding belts, cutoff wheels, steel shot and grit, and other products for the mill's laboratories. Unfortunately, you are usually able to obtain only about 30% of this business. Top 7 Psychological Triggers For Unlimited Sales Did you know that there are specific psychological triggers you can use to influence the decisions of peoples and persuade them to buy what you are selling? A Sale in 30 Seconds? Its all in the Greeting It has been said that a customer makes a decision to buy within the first 30 seconds of their experience at a retail store. That means that as a salesperson, you must create an environment that is comfortable for your customer and conducive to making a sale, all within 30 seconds of their arrival. The Ultimate Think Differently Sales Tip Sales drive revenues, and revenues drive companies. Companies, then, are only as good as their sales people. In a society that has become increasingly immune to typical sales pitches, competition for consumer dollars has reached a fever pitch. Consumers are inundated daily with various versions of sales propositions: email, cold calls, fliers and brochures, special offers, internet banners and offers, you name it. How can you expect to compete in this environment? 5 Small Steps To Ultimate Sales Success "Selling worth doing is worth doing badly ? at first!"~ Gavin Ingham, 2002 Customers Want You to Ask for the Money Many years ago, I was the one starting a small business. I ran a part-time resume service out of my New York apartment. One client showed up on time for her first appointment, nervously clutching her notes. Get Tough You deal with rejections, frustrations, disappointment, and possibly disrespect on a daily basis. You probably experience more emotional ups and downs than most other professionals. And, no matter how successful you are, your income is less predictable than that of salaried employees. As a salesperson, your level of mental and emotional toughness affects you everyday, both on and off the job. Maximize Sales and Minimize Returns with Learning Styles In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have customers. Most peoples understanding of customer acquistion stops at this point. Knowledge is Power in Auto Detailing Sales The most important thing for an auto detailer to do is to gain expert industry knowledge. Since auto detailing sales have a lot to do with educating the consumer, it pays to understand the industry. So let's start with the types of waxes used on cars, boats, aircraft and recreational vehicles. There are many types of waxes and all have different properties, come from different places and must be used slightly differently to get the expected results. Closing The Sale So -- you've just gotten off of the phone with a potential client. You've explained what you do and how you can help them -- and they still didn't end up hiring you. Where did you go wrong? You are EXPERIENCED, you are professional -- and yet you seem to have a hard time turning those leads into paying clients. Perhaps you are approaching the situation from the wrong perspective. Maybe you are focusing too much on the sale and not enough on the potential for a RELATIONSHIP with this person. Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors Yikes - My Feet Hurt!
|
| © Athifea Distribution LLC - 2013 |
