|
|
| www.1001TopWords.com |
|
|
A Corporate Facelift With Sound Bytes
If Baby Boomers can get botox and tummy tucks, then why don't companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it respectfully. Don't leave your clients on-hold to listen to radio static or elevator music. With digital recording and delivery of sound files, professional production of on-hold advertising is both economical and necessary for a positive image. That's right ? it's imperative that the first impression a client receives of your business (even though they may never visit) is how they're treated on the telephone. How many times have you called a business to hear "Thank you for calling ABC Dental Office please hold" before you can get a word in edge-wise." In many cases , what they have on-hold is your first impression of that company. Music Selection Should be Appealing At the very least, make certain on-hold music is a decent selection, and that you have permission to broadcast the music to on-hold callers. After all the music chosen is a direct reflection of your business. If you don't get your licensed music from an On-Hold Message provider, you may obtain permission to play certain music on-hold from ASCAP, BMI, or SESAC, the three large performing rights organizations. Develop Content That Sells Products and Services Customers who are on-hold are essentially a captive audience. If you want on-hold time to turn into sales, consider hiring a professional producer to mix radio style commercials with licensed music. The copy should be specifically written to cross-sell your products and services. AT&T studies show that people will stay on-hold longer if they hear messages about your company during the waiting period. Do not rely on the "please hold for personal assistance to your call, or thank you for your patience while on hold" type of messages. I believe these type of messages hurt you more than help you. Answer Repetitive Questions On-Hold As you're on-hold spots are developed, remember this marketing strategy is a customer service tool as well as an advertising tool. Take the heat from your receptionist during busy call periods and answer those repetitive questions in on-hold spots. On-Hold Advertising is Economical Advertising sales are based on the number of impressions. If a business had one call placed on hold every ten minutes during an eight hour day 5 days per week, there would be 11,000 opportunities each year to market their business and services. How to Evaluate an On- Hold Company Make certain you get both male and female voice talent, and that the professional voice is pleasing. The studio you use should employ scriptwriters and offer a selection of licensed music to choose from. You choose the music from their library, not the on-hold company. You don't want the same stale music everyone else uses. In most cases all that is needed is an inexpensive off-the-shelf CD player. Facts About On-Hold Advertising Eighty percent of businesses have nothing on-hold, so businesses that do set up programs are on the cutting edge. Twelve percent of businesses do have a radio or CD tuned in while their customers are on-hold. Only 8% of businesses have on-hold programs. The number of companies who use on-hold as a time to advertise are growing. That's because business owners are realizing there's no better way to impress a client who has never been to your office than a well designed, informative on-hold program. Remember in today's competitive market, image is everything. On-Hold advertising is one of the best facelifts a company could have. By R.J. Paradee, President First Impression Inc. and MediaRight Studios About The Author
|
|
|
|
RELATED ARTICLES
How Managers Can Turn Failures Into Successes Although there are real, external reasons for managerial difficulty ? including massive reorganization after takeovers and the realities of discrimination due to age, sex, and race ? managers fail most often for reasons they themselves create. Credibility - A Golden Key to Becoming More Influential You have been named a new leader in your organization, or you are a long time leader with some new people in your organization. Or maybe you aren't a formal leader but are working on an important new project. Or perhaps you are staff person with expertise that can benefit the business? but only if you can get others to see your perspective. Integrity... Should It Matter? In our fast paced work culture, manned by technology savvy generation in a globally competitive environment, quality and productivity became the battle cry of corporations to stay in business. Though this is not necessarily bad, an equally important ingredient to succeed is seemingly taking the back seat. Profound Knowledge We all are on a quest for knowledge. Whether its information that will make our lives easier or just small packets of data that in a trivial way allows us to sort out "why things are the way they are on this planet." As intelligent beings we are constantly receiving and sorting information, in most instances, we are overwhelmed. Therefore, when relevant information arrives that is meaningful, concise and thought provoking, we have a tendency to reflect on this data for the principles and guidance that it offers. Here are seven insights that are worthy of the title Profound Knowledge. Profits and Business Success - 5 Profit Traps to Watch Out For The old saying 'You have to spend money to make money' can be a dangerous one. Every business has it's costs, but not every business owner takes the time to distinguish between what is an essential expense, and what is a 'nice to have' expense. Cultural Awareness - an HR Perspective The use of cultural awareness training has increased rapidly in the majority of global companies over the last decade. Why Free Agent Thinking Is Good For Your Company It's no secret! Day after day the news is riddled with companies who are moving operations to other countries or completely closing their doors. Those who remain must transform themselves to lean, mean, businesses with a constant eye on reducing costs. What Makes a Crisis a Crisis? If you're old enough and were living in America about 30 years ago, you may remember the scandal in the motion picture industry known as "the Begelman affair" or "Hollywoodgate." Oasis in a Cash Flow Desert - Four Resources That Increase Small Business Capital Streams For small business owners, an enthusiastic vision for smooth, steady growth can become nothing more than a mirage once company cash flow problems begin to heat up. Most will struggle with the timing of payment from clients or customers at some point, all while attempting to pay their own bills in a timely fashion. With all of the best laid plans for rapid flowing cash streams evaporating down to just a gurgle in the ditch, the potential risk of joining the ninety-percent of businesses that fail within their first three years of operation becomes a very sobering possibility. Birds of a Feather May Be Turkeys Birds of a Feather May Be TurkeysBy Gene Griessman, PhD Loyalty, Motivation And Work-Life Balance Managers who aren't loyal to their people can't expect loyalty in return. Companies that complain about employee loyalty have usually done nothing to earn loyalty, often routinely lying to employees, demanding sacrifices that are never rewarded, shunting them aside and casting them off in the name of good business. What to do When You receive a Bad Check As a small business operator, personal checks may be one method to receive payment for your goods or services. As a way to receive payment, a personal check is actually better than credit cards because the fees are less and there can be no charge back. Knowledge Management - Keys to Successful Communities of Practice (Networks) How can I make my community of practice truly effective? Performance Management - Getting The Most Out of Your Employees Managing for Best Performance Business Fit I have been an entrepreneur for over twenty years and have absolutely embraced information that would help maintain a well managed and profitable business. We have been a part of the information era for sometime now. As business owners, we have access to more information than ever in this generation of technology. But how can we use this technology to aid our business? Quality Staffing: Stop Placing the Wrong People in the Wrong Jobs You can possibly teach a turkey to climb a tree ? but it is a lot easier to hire a squirrel. Quality staffing means selecting the right people with the right skills for the right jobs and at the right time. A good hire can take the weight of the world off your shoulders. A poor one can eat up your time and energy and weaken an entire team. So, why do so many leaders place so many people in so many wrong places? Here are five key reasons. Human Resource Communication Pays Off Human Resource Communications and Corporate Communications ? are they one in the same? Both plan and develop written communication strategies to further the understanding and perceptions of their audience. Both provide counsel and editorial support for management communications. Give Yourself a Boss Day Gift, Part 2: Are You the Position or the Person? Are you the position or the person? Business Innovation ? the Value of Work Processes Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. What to Do When Trust is Low Trust is essential. You can't run a business without it. Customers leave. Risk taking evaporates. You find yourself surrounded by naysayers ? or worse ? yes men and women. No one dares tell the truth. Departments put up barricades creating fortresses inside your castle.
|
| © Athifea Distribution LLC - 2013 |
