Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketingstrategy that should bring sustained financialsuccess.

Benefits from a well run advertising co-op include:

(1)Responsive highly targeted advertising

(2)Low cost

How An Advertising Co-op Works

Members of the same program pool their money topay for advertising. Typically, a co-op group willconsist of 3-12 members.

The best advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in the co-op, the cost per individual is only $12 (US).

Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral url.

To organize the co-op you'll need:

(1)an URL (website) rotator

(2)ad trackers

For a comprehensive list of FREE URL rotators visit:

http://100FreeWorkAtHomeTools.com/freeurlrotators.html

For a comprehensive list of FREE ad trackers visit:

http://100FreeWorkAtHomeTools.com/freeadtrackers.html

When the ezine ad is run, the ad will contain the URL of a rotator. Inserted in the rotator will be the referral URLS of the co-op members. As ezine readers click on the URL in the ad, the referring website URLS come up in rotation for the co-op members.

To insure the integrity of the co-op each member should convert their referral URL to an ad trackingURL and submit this second url to the co-op organizer.

Each time the ad tracker URL is clicked a hit will be recorded by the ad tracking program. All co-op members can be assured that the ad responses are distributed evenly since they can compare number of hits with other co-op members.

It is an advertising axiom that TARGETED ADVERTISING brings the best results. By TARGETED I mean you are advertising directlyto a group that has demonstrated an interest in essentially the area you are promoting.

Such as advertising a search engine submission service in an ezine devoted to website promotion.

With over 300,00 online ezines in existence findingan ezine that covers your target market should beeasy.

To find appropriate ezines for advertising these aretwo of the best ezine directories available:

http://ezinelocater.com/

http://www.topezineads.com/demo.html

Final thoughts:

(1)Do not advertise in any ezine you have not subscribed to.

You want to make sure the ezine offers QUALITYinformation and is being read by its subscribers.

(2)Distribute a list of co-op participants with nameand email address to all co-op members.

(3)For network marketers the advertising co-op is theperfect promotional choice.

(4)If you are a member of a free-to-join multilevel advertising program, where you can contactdownline members, organizing a co-op can have longterm benefits for a very modest cost.

Even though you are doing paid advertising for aprogram that does not give an immediate cash rewardto co-op members via 'sales', THE LIFETIME BENEFITSFROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE DRAMATIC!

Robert A. Kearse is editor of The Tax Torpedo Newsletter.Each issue features FREE tools and resources vital to the success of your work at home business. "The FREE stuff that works! Not the free junk." Plus, a powerful source of aricles on Internet marketing strategy. Plus, extraordinary bonuses for new subscribers! Published every two weeks.http://100FreeWorkAtHomeTools.com/freenewsletter.html